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Top Ways to Increase Website Lead Generation

How many leads is your company currently generating? Are they hot, warm or cold? The amount of leads your business receives doesn’t matter if they’re not converting. It’s all about the quality of your traffic and calls, which is why it’s a good idea to invest in lead generation. Online businesses and brick and mortars

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3 Ways to Boost Your Lead Generation Efforts

You’ve jump-started your small business, but leads are getting slower and colder by the day. What can you do to revive your lead generation? You’ve likely exhausted all efforts, such as mailing out fliers, reaching out on your social media platforms and hitting up your email list for referrals, but nothing seems to be working.

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Winning Over Customers Using Story-Telling

People love stories – it’s why brands like Apple and Dollar Shave Club have had major success with the public. The great thing about storytelling is that you don’t need millions of dollars to use it. All you need is a fantastic story and compelling narrative. Push it out to the world and you’re bound

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B2B Companies: Top Tips to Boost Social Media Shares

Social media isn’t just for business-to-consumer companies. Your brand can effectively market to other companies using LinkedIn, Facebook and even YouTube. Your content marketing strategy should definitely include social media marketing, which can be obtained from a number of companies that offer these services in Los Angeles. How is your content being shared with your

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Quick Guide to Becoming an Online Influencer

When you first start a business, you have no authority. This means getting people to buy from you is very difficult. Unless your product or service is unique or in high demand (and there’s a low supply), you’re going to have to work much harder to advertise your business. There are two paths to gaining

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Want to Succeed in Snapchat? Learn from these Brands!

Some brands are iffy about jumping on Snapchat because they’re unsure of how to approach it. So many of them ignore it and stick with other platforms, like LinkedIn, Facebook and Google+. Others may find Snapchat’s audience a bit too young for their products or services, and feel it’s a waste of time. However, there

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How to Improve Your Website in the “Google It” Era

The term “Google it” has become the norm in the millennial world we live in. Yellow Pages have become an artifact of ancient history’s past, never to resurrect again – and for good reason. Who needs a phone book when you can simply Google it in your smartphone, tablet or computer? Your placement in the

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Video Marketing: Camera Shy? Here Are Ways to Work Around that

Remember when social media first hit the scene? Online marketers didn’t quite know what to do with this new venue, but they knew they had to do something. It’s the same with video marketing. It’s been around since the emergence of YouTube, yet many brands still overlook the power online video content. Consumers are watching

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What Every Content Marketer Should Do in 2017

Writing content and posting it on your blog and social media accounts is only one part of the content marketing equation. If this isn’t helping to build your traffic, it’s because you are missing key ingredients, such as search engine optimization, a content marketing strategy and social media marketing plan. There are many aspects to

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Using Psychology to Increase Your Business Sales

Knowing your customers, how they think and what it takes to make them act isn’t completely impossible. It’s exactly what savvy marketers have been studying – the psychology of consumers. It’s the next best thing to having a crystal ball that allows you to peer into the minds of customers. You’ll even find some professional

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Creative Ways to Make Your Instagram Marketing More Effective

Social media marketers give plenty of credit to platforms like Facebook and Twitter for generating traffic. But what about Instagram? This too is a widely used site that should definitely be considered by brands of all types. If you have a market that uses Instagram, then it’s definitely worth a look. Especially since it has

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