Social media marketers give plenty of credit to platforms like Facebook and Twitter for generating traffic. But what about Instagram? This too is a widely used site that should definitely be considered by brands of all types. If you have a market that uses Instagram, then it’s definitely worth a look. Especially since it has grown by 400 percent since 2012. You can use the assistance of professional SEO services to help you build a plan for your social media strategy.
Is it Worth Using Instagram?
Some brands simply aren’t convinced that they need to add Instagram to their arsenal of online marketing tools. However, it’s important to note a few things. For starters, the platform is really easy to use, so no real learning curve there. It’s a simpler option for anyone who wants to incorporate paid ads into their campaign. It doesn’t offer extensive ad marketing features like Facebook – yet. But since Instagram is a visual platform, it’s easier to implement ads and get users to click on them. Stats show that compared to Facebook, Instagram yields 58 times more engagement per follower. Compared to Twitter, it has 120 times more engagement per follower.
If you want to harness the potential Instagram can offer your brand, then you’re going to need a great strategy in place. You can find some of the best SEO companies in Los Angeles to help you out.
Selecting a Theme for Your Content
Everything you post on Instagram should have a theme. This creates consistency, which is what followers look for on social media. The theme you choose should resonate with your company’s core message or be related to a topic you’re promoting. You’ll gain more loyal followers when you’re upfront and consistent with the type of content you push out.
Position Yourself as an Expert
In the bio section of your profile, you need to write a description that describes you as an expert in your industry. This will help drive attention to your content and will begin the building process for your credibility. Also, make sure your profile picture is professional and showcases personality.
Ensure Your Website is Mobile Optimized
You can count on your followers to click on your posts, bringing them to your website. Most of Instagram users are on mobile devices, so your site needs to be optimized for smartphones and tablets. The best way to do this is to have a web design expert in Los Angeles build a responsive design. Most professional SEO service companies offer web design services.
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Choosing the Best Images for Posts
You are always competing for the attention of your followers, so you need to make posts that are eye-catching. This means selecting images that are meaningful and attention-grabbing. These photos should be clear and relevant to the content and the message you’re delivering. Be careful of using photos that don’t exceed smartphone screen limitations. Using a lot of images in your content should also be avoided for this reason.
Posting at the Right Frequency
The only way to know how often you should post is to do a bit of digging. You can collect a ton of data from performing tests over the course of months. Find out when user engagement is at its highest during the day and week. You want to ensure you’re posting throughout the day everyday to keep people engaged with your brand. Some of the larger accounts out there are publishing anywhere between four and 10 posts daily. At the absolute minimum, you want to post at least one piece daily.
Instagram could potentially become a bread winner for your brand. If you need help putting together a winning social media strategy, then consult with a professional SEO services provider.