Knowing your customers, how they think and what it takes to make them act isn’t completely impossible. It’s exactly what savvy marketers have been studying – the psychology of consumers. It’s the next best thing to having a crystal ball that allows you to peer into the minds of customers. You’ll even find some professional SEO services using tactics pulled from various psychology studies.
Whether you’re a business owner or a professional working in marketing, understanding the psychology of your target audience is key. Here are some of the takeaways some of the best SEO companies in Los Angeles are currently using.
First Impressions Are Everything
The way we perceive a person or entity the very first time we see or interact with them sets the foundation of all future perceptions of the business. This is why it’s so important to make a great first impression. Our minds are designed to use emotions over logic. So your first impressions should focus on the experience – making customers feel good right at the gate. Then lead them into the facts about your brand, products and services.
Show Why Features Are Useful
It’s believed that people are tied to the perceptions they have of themselves and will avoid scenarios that go against this perception. So as a brand, you want to ask visitors questions that will help them see why the features of your product are valuable to them. If you can get them to agree early on, you can hook them. If you need help with writing persuasive content, then you should hire a professional SEO service provider.
— I Think An Idea (@ithinkanidea) December 10, 2016
Herding the Cattle
If there’s anything social media has showed us, it’s that people like to follow the crowd. Humans are naturally social, especially when it comes time to shop. This is when consumers look for social proof and online reviews before making a purchase. Showing testimonials on your website and social media pages can really help convince visitors to buy from you.
Share Stories, Not Data
Unless your audience is the B2B market, sharing stats and data isn’t going to entice customers to read your content. If you want to draw in consumers, then you need to get the hang of telling great stories fairly quickly. Whether you’re introducing your brand, writing content for your website or creating ad copy, interweaving a great story can help appeal to and connect with your audience.
When you put it all together, you can build a strategy that will enhance your sales. If you need help doing this, you can contact a company that provides professional SEO services in your area.