The SEO trend, sometimes, is to seek answers to the trend of the positioning of your website on Google within the Guidelines. The Quality Raters Guidelines offer information related to Google’s algorithm and also represent a useful manual for evaluating a website. It is within the Quality Raters Guidelines that EAT (Expertise, Authoritativeness, Trustworthiness) was
Technology is constantly evolving. And Digital Marketing, which finds its primary foundation in this, is certainly no less. What are the main Digital Marketing 2020 trends? In the last 10 years, we have witnessed an infinite series of changes that have completely changed the way of “doing marketing”. Companies around the world, and their CMOs
The notion of information remains very important since everyone is trying to access it. Google has understood this concept very well and has therefore implemented the “knowledgegraph”. The deployment of these new algorithms has completely transformed the user experience on the famous search engine. And in a way, it benefits both professionals and visitors. On
At the end of each year, we are in a hurry to look into the future and identify future trends. The truth is that all collections list what is relevant today. Trends are conditional, only working methods are important and it is worth applying them in advance. Is it possible to beat the Google algorithm
Large-volume sites are often forced to set up complex paginations to publicize all of their catalogs. For any type of site (i.e. e-commerce to publicize its products, editorial/news to publicize its articles, Q&A/forum to publicize the posts of Internet users) pagination optimized for SEO is essential! Pagination has a double impact on the SEO of
The estimate of the price for the realization of an SEO campaign for a website. For several years, we have been supporting you in natural referencing (SEO) by finding for you the techniques, tools and new trends to optimize the visibility of your website. Become essential for web companies, whether e-merchants, service providers or any
The search engine is always adjusting its algorithms and does it more frequently than a decade ago. For marketing professionals, one of the areas in which they have to work in terms of strategy and positioning is SEO. SEO is crucial in the digital marketing strategy and continues to be one of the key elements
In recent times we have paid particular attention to the schema.org markup, which is the new vocabulary used by crawlers to interpret information on websites and the various pages: today we try to clarify precisely what it is and what schema.org means and why it is important for SEO to use this marking. The importance
If you are one of those people who research Google to know how to get your business positioned in the search results or how your competitors put themselves at a much higher level as compared to you, then it is important to take benefit of this great chance of consulting an SEO agency. And at
First, what is a duplicate? Let’s start our article by answering the question. Duplicate means copying. Duplicate content means repeating or repetitive content. You should definitely, but certainly avoid such content. Generally, people who start a site for the first time think that they are expanding their site by preparing copy content. However, because many
The apps are here to stay. We can find them of all kinds: there are them to learn to cook, to help choose the best home lighting or even to compare prices between different stores. Some also make the job easier for the professional, others can help customers save on their domestic economy and there
You can now do a reverse image search on Google directly from your smartphone or tablet with this useful web. Do you know what reverse search by Google images is? The function has been there for years and years, but there are many users who do not know that they exist or how tremendously useful
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