The benchmark allows you to locate your website against competing sites, identify your/their comparative advantages, and detect areas to work to improve the performance of your business. You have everything to gain by analysing the competing sites of yours. Do you want to compare the performance of your site to that of your competitors’ websites?
Research from specialists shows that about 200 factors are taken into account for Google’s ranking. For you, we have compiled the 8 most essential that must be taken into account in 2019. SEO “said,” natural is the priority of website owners for several years. And you can believe us; it’s not going to change any
Video marketing is often considered as an accessory to add to all the communication-marketing tools of a company. VIDEO MARKETING: THE OTHER WAY TO INTERACT DIFFERENTLY WITH THE USER ENGAGEMENT THROUGH NATIVE VIDEO All digital marketing professionals agree that native advertising is the future of internet marketing. Video is the preferred format because it is
And so you finally decided to create your first website, but among the many CMS, you don’t know which one is right for you? Don’t worry, in this article; we’ll explain how to choose the Content Management System to use. If instead, you are here because you want to contact a webmaster, but first you
Google has begun to disclose some information and to answer key questions regarding its future mobile-first indexing, which will be a major update to how it works. This is the next major evolution of Google, and therefore, SEO: Google will adopt mobile-first indexing. That means he’s going to change his way of browsing and seeing
For all new domains, the Google search engine will enable mobile-oriented indexing by default. The search engine will soon be based on mobile versions of websites for the ranking of its results. Risk as much as an opportunity. Since its creation, Google is based on the desktop version of the web pages to classify its
If you don’t have a good content strategy, you’re a bit lost. Seriously, think of your content marketing strategy as a map: you need one to get where you want to go. What if you don’t have a map? You’re going to lose. This means you will lose countless hours and dollars producing content in
Google Maps remains the most popular mapping service for individuals and businesses. Notably because of the many features it offers, it’s free and its development principle based on user contributions. This last point is part of its major assets but is also a weak point that is exploited wrongly by crooks. They use several methods;
Without a doubt, Google My Business (GMB) is the vital element of most local organizations that want to find it online. The most recent Moz. Local search ranking factors report revealed that, your GMB page is the largest local ranking factor. Now it also works as a website, with rich content, images, and ratings/comments from
The annual growth rate for Search Advertising will be 6.6 percent from 2019 to 2023. We tell you why you should start emphasizing the quality of your ads. Search engine advertising has proven to be profitable for organizations, year after year, different companies around the world decide to bet on ads, and it seems that
The vast majority of customers believe that Google reviews published by outsiders are trustworthy as personal recommendations. How can companies encourage customers to leave a review for them on Google? The surprising 97 percent of customers depend on online reviews to make a purchase decision. Google reviews build and isolate the brand’s reputation, helping customers
The concept of user-generated content (User-Generated Content, UGC) is as old as the content itself. Internet forums, blog comments, and the ability to publish content at the touch of a button ensured UGC’s takeoff to a record high. Programs like “Myself a director” naturally transformed into collections on YouTube, where about 300 hours of video
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