If you want to be successful in today’s marketing, then you need to work on making the right connections. It’s all about who you know and who they know. Influencers with large followings from your target audience can be a jackpot for your company. The only problem is finding the right influencers to collaborate with.
Social media creates superstars. These superstars have something every brand wants – the attention and trust of consumers. The products and services these influencers promote are more than likely going to be used by their followers. So if you can partner with these influencers and have them promote your business, then you can greatly increase
Writing content and posting it on your blog and social media accounts is only one part of the content marketing equation. If this isn’t helping to build your traffic, it’s because you are missing key ingredients, such as search engine optimization, a content marketing strategy and social media marketing plan. There are many aspects to
Knowing your customers, how they think and what it takes to make them act isn’t completely impossible. It’s exactly what savvy marketers have been studying – the psychology of consumers. It’s the next best thing to having a crystal ball that allows you to peer into the minds of customers. You’ll even find some professional
Social media marketers give plenty of credit to platforms like Facebook and Twitter for generating traffic. But what about Instagram? This too is a widely used site that should definitely be considered by brands of all types. If you have a market that uses Instagram, then it’s definitely worth a look. Especially since it has
What makes content king? When done the right way, it can build engagement, increase revenue and build brand awareness. What’s also great about content is that there are so many different types to use. You have videos, text, images and audio. Selecting the best ones for your strategy is essential, which is why you should
If there’s anything that is an absolute must-have in your online marketing strategy, it’s content marketing. This has proven to be an effective method for brands to not only reach their audience, but also turn them into paying customers. Of course, content alone won’t make this happen. You need a strategy that incorporates great storytelling,
The use of influencer marketing has increased substantially over the past few years. Studies show that 56 percent of brands were planning to increase their budgets for influencer marketing in 2016. We’re expecting to see this number continue to grow in the years to come. It’s to the extent where even professional SEO experts are
There are plenty of tools you can use as a marketer or entrepreneur to gain an advantage over your competitors. But there are few that work as well as search engine optimization. Any professional agency will tell you that SEO, when performed properly, can thrust your marketing efforts forward by leaps and bounds. However, the
Increasing incoming website traffic is a goal brands have, but many lack the knowledge needed to obtain it. Small- and medium-sized businesses lack the budgets and manpower larger corporations have, but this doesn’t mean you can’t gain your fair share of the market. The key to achieving this is learning how to improve the SEO
Once upon a time, you didn’t need technical knowledge and strategies to be found on the web. All it took was a little bit of keyword research and a whole lot of stuffing. It was a bitter-sweet transition when Google and other search engines finally made the choice to weed out keyword stuffed spam content,
Every business owner speaks highly of their own entity, so it takes more than just your word to convince prospects to give your company a shot. This is where influencers become valuable tools. You may already know that they can help generate buzz for your brand on social media and blogs, but did you know
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