Once upon a time, you didn’t need technical knowledge and strategies to be found on the web. All it took was a little bit of keyword research and a whole lot of stuffing. It was a bitter-sweet transition when Google and other search engines finally made the choice to weed out keyword stuffed spam content, because it allowed the higher-quality content producers to excel. Plus, it was easier for users to find the content and products they really wanted.
Getting found in search engines today is best done with the help of a professional SEO service. However, this doesn’t mean you shouldn’t still learn some of the methods used to improve brands’ online presence. Let’s take a look at some of the things you should start doing today.
Use Email Marketing to Build Relationships
In business, it’s all about who you know and build relationships with. It’s a no-brainer that brands should be steadfast in creating and maintaining close relationships with customers. Doing so can improve chances of them becoming repeat buyers and even lifelong loyal customers. Email marketing is one of the best ways to reach out to customers regularly because a) they have given you permission to and b) you have direct access to them anytime. Of course, you need to create a strategy around this or you’ll end up annoying subscribers with too many emails or losing their interest due to insufficient contact.
Create Rich Snippets, FBIA and AMP
There are many different forms of content you can create on the internet. Search engines and social media are ever evolving, providing brands with numerous ways to connect with users. Some of the methods you should be using include rich snippets, Facebook Instant Articles and Accelerated Mobile Pages. These can greatly improve your exposure to prospects and customers alike. Plus, Google and Facebook show favoritism to sites that use AMP and FBIA articles.
— I Think An Idea (@ithinkanidea) November 11, 2016
Connect with Bloggers in Your Niche
You may find a ton of bloggers in your same niche, but not all of them are worth reaching out to. The ones that should be on your radar are those who have a large following. If they don’t get a lot of views, then they won’t be of much help for your brand. Also, the blogger you decide to connect with should talk about topics that correlate with your products or services, this way you know their readers are more likely to take interest in your business.
Find Industry-Specific Forums to Contribute to Regularly
There are tons of different forums across the web. You may even be surprised to learn that there are forums on topics that aren’t that popular. Forums are being created everyday for all sorts of industries, so find a few in yours and start joining in the conversations. Make sure you don’t come off as spammy or you’ll quickly get kicked out of the forums. The best approach is to showcase yourself as an industry expert, who has great advice and insights to share. A link to your website is sometimes allowed in your comments or profile, which will help drive traffic from those who find your comments meaningful. You can work with a professional SEO service in Los Angeles to ensure your web design is up to par.
Use Yahoo Local and Google Local
If you run a brick-and-mortar operation or provide local services, then you need to be on business listing sites, such as Google Local and Yahoo Local. You can use a professional SEO service to optimize your listings, so that they show up in the results of your prospects’ searches. You can even go as far as to buy ads on these search engines to help boost visibility. A PPC management company can assist you with selecting keywords and writing the ad content.