If there’s anything that is an absolute must-have in your online marketing strategy, it’s content marketing. This has proven to be an effective method for brands to not only reach their audience, but also turn them into paying customers. Of course, content alone won’t make this happen. You need a strategy that incorporates great storytelling, carefully planned publishing calendar and search engine optimization. The good news is that you hire a company that provides SEO services to develop the content plan and even execute it for you.
The issue we’re seeing today is brands taking content marketing lightly. They believe they can get by without really implementing content into their strategy. In most cases, these businesses lack knowledge of the true power content marketing holds. Content marketing is all about delivering valuable content that lures in your target audience. And if done right, it will drive them to take action.
If you’re still not convinced content should be a part of your marketing strategy, then here are reasons to reconsider.
Great Stories Cause Reactions
Consumers are humans, and by human nature, they will react to great storytelling. If you play your cards right, you can create reactions that will lead them to liking your brand and products or services. An SEO company in Los Angeles can assist you with creating stories within your content.
Everyone Enjoys Storytelling
It’s why certain ads prevail over others. If you can bring vision to your content and develop a story around your message, you can potentially captivate your audience. It’s why pre-k and kindergarten teachers use storytelling in their classrooms. It builds awareness and intrigue. The most effective marketing campaigns implement excellent storytelling.
— I Think An Idea (@ithinkanidea) December 9, 2016
Target Specific Audiences
The best strategies should focus on a particular audience. Trying to reach a broad audience isn’t the way to go. You get better engagement when you target specific groups of people. And this is easier to do when you use storytelling. If your content consistently speaks on topics relating to interior design, then it will naturally attract those interested in the subject.
It’s an Affordable Form of Marketing
There’s a big difference between the way information is given through mainstream media and your local barbershop or beauty salon. The storytellers in these environments are more vibrant and entertaining. It’s no surprise people prefer to get their news from these sources than a newspaper article. If your content does a good job of telling stories, it will generate more views and engagement for “free”.
Storytelling is a must if you’re going to incorporate content marketing into your strategy. This is why t’s a good idea to work together with an SEO company to set the foundation for your content plan.