The search engine is always adjusting its algorithms and does it more frequently than a decade ago. For marketing professionals, one of the areas in which they have to work in terms of strategy and positioning is SEO. SEO is crucial in the digital marketing strategy and continues to be one of the key elements
In recent times we have paid particular attention to the schema.org markup, which is the new vocabulary used by crawlers to interpret information on websites and the various pages: today we try to clarify precisely what it is and what schema.org means and why it is important for SEO to use this marking. The importance
If you are one of those people who research Google to know how to get your business positioned in the search results or how your competitors put themselves at a much higher level as compared to you, then it is important to take benefit of this great chance of consulting an SEO agency. And at
First, what is a duplicate? Let’s start our article by answering the question. Duplicate means copying. Duplicate content means repeating or repetitive content. You should definitely, but certainly avoid such content. Generally, people who start a site for the first time think that they are expanding their site by preparing copy content. However, because many
The apps are here to stay. We can find them of all kinds: there are them to learn to cook, to help choose the best home lighting or even to compare prices between different stores. Some also make the job easier for the professional, others can help customers save on their domestic economy and there
You can now do a reverse image search on Google directly from your smartphone or tablet with this useful web. Do you know what reverse search by Google images is? The function has been there for years and years, but there are many users who do not know that they exist or how tremendously useful
Why develop an app? What are the concrete benefits for your company? Read the post and find out how to act! Why develop an app? Consider this statistic: by 2020 there will be 20 billion Mobile Devices in the world (The Economist). About 2 million apps are currently already present on iTunes and Google Play.
Interaction within a user interface plays a vital role in the use of a website. Clear and precise interactions allow the user to focus on the essential elements of navigation. Let’s find out together what the main rules of interaction to respect to offer a good user experience are! 1. Affordance The affordance is the
In today’s world of online communications and active sharing of ideas, reciprocal links are just another technical jargon, which cannot be taken for granted. A reciprocal link refers to an agreement between two webmasters that provide hyperlinking within their website to each other. Generally, it is done to provide the readers with quick access to
Immersed in the operation of campaigns, it is sometimes difficult to abstract to define new tactics in SEM campaigns that allow us to reach our goal. In this article, we talk about a few with the best impact/effort ratio to squeeze any paid search account. 1. Remarketing “in open” Why limit remarketing campaigns? It is
You may have heard of the brand image. Without any doubt, it is the most influential factor in the Marketing of your company, but how does it influence your sales? Can it cause an increase in benefits? Today we want to analyze this interesting concept and help you improve your business. You dare? The marketing
Today, your website must be the most important asset in your sales strategy. For many companies, the web is the first point of Contact with a new potential customer and the centre of their inbound marketing strategy. A well-made and effective website can be your best seller. Remember that a large number of potential customers
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