The apps are here to stay. We can find them of all kinds: there are them to learn to cook, to help choose the best home lighting or even to compare prices between different stores.
Some also make the job easier for the professional, others can help customers save on their domestic economy and there are others that improve the shopping experience of the potential customer. What is obvious is that apps make our lives easier.
The era of smartphones and apps
We live in the era of mobile applications and more and more companies are taking advantage of the proximity created by new apps to connect with their consumers, users or potential customers.
According to a study prepared by Google, 59% of mobile users use it while waiting for the plane, the bus or just in a queue; 48% while eating; 44% while shopping and 40% while away during leisure time. These data give us a clear idea that through smartphones an important part of our daily needs is satisfied and that in turn, they are causing a change of habits in the use of technology in our society.
When a company develops a Mobile Marketing strategy, one of the first measures to take is to optimize the web so that it can be viewed from mobile devices, only in that way will appropriate usability and accessibility standards be achieved. The most advanced companies in these technologies are able to get to know the customer’s behavior and manage to interact in a much more effective way with him, thus increasing sales and the level of loyalty.
A clear example is a retail sector, where it is known which customers are physically located near a specific line, they can send them specific and personalized promotional offers through “push” notifications of the mobile application.
If the company also wants the experience to be much more complete, the mobile application could have a barcode reader or QR codes that allow the customer, scanning the corresponding code of the article, have a detailed and expanded description of it, see Related and complementary products, analyse ratings, add it to a wish list or list of desired products, and even watch a demonstrative video of the product.
Undoubtedly, mobile technology continues to expand the possibilities of offering experiences that serve as extensions of the brand: reinforce company attributes, improve the experience at the point of sale or optimize the customer experience in general, among others. These multiple possibilities offered by smartphones and their constant evolution, previously limited only to computers, have allowed a whole technological transfer in the palm of the hand.
The apps are here to stay. We can find applications of all kinds: some to control the physical activity you do, others to compare prices of different establishments or apps that allow you to have your money as and where you want, without having to be banked, to make daily payments or collections, send or receive money from friends instantly, pay at a restaurant or taxi.
Who doesn’t have an application on their mobile phone that they use frequently? And is that smartphones meet an important part of our daily needs and that in turn are causing a change of habits in the use of technology in our society. According to the report on the status of apps in India, in our country there are 27.7 million active users of apps, 3.8 daily downloads of applications are made and 89% of the time a user uses the mobile is to use apps.
Mobile and SME App
Thanks to the mobile applications and the technology they have incorporated, businesses can learn about the preferences and behaviors of their customers, analyse the audience of their business, establish automatic loyalty programs, design and send promotions.
For example, if a customer is physically located near the establishment, specific and personalized promotional offers can be sent through notifications directly to the mobile application. If the company also wants to optimize the experience and make it much more complete, the mobile application could have a barcode or QR code reader that allows the customer to scan the item reference and add it directly to the cart and personal account or have A detailed description of it.
We have within our reach a whole world of possibilities to meet the expectations of the users. To get it nothing better than putting yourself in the client’s place. Only then will we understand what our potential client needs and wants and can we offer it to make it real.
How to improve the user experience through corporate mobile apps?
When we think about developing a mobile marketing strategy for the retail sector, our first objective should be to provide the user with a unique and unbeatable experience that allows them to not only find the establishment but also carry out the purchases they want, in the best possible way.
One of the first measures to be taken is to optimize the web so that it can be viewed from mobile devices so that adequate usability and accessibility standards are achieved.
On the other hand, if we want to go one step further, we must not forget the enormous potential of corporate mobile applications that, together with geolocation technologies, allow us to establish a deeper level of the customer relationship, by offering a much more experience enriching with the brand. This type of application allows the user to know the physical location of an establishment, depending on the place from which the query is made and, in this way, anyone interested in buying can do so in the closest possible place.
The first step would be to indicate to the client, through good communication at the entrance of the establishment, that you can download our corporate mobile app and that you will get additional advantages.
In conclusion, mobile phones offer brands undisputed advantages. One of the most important is the possibility of interacting with the customer in the place where the act of purchase occurs. Thanks to location technologies, brands can communicate with the Customer differently, depending on whether the user is away from the establishment, entering or leaving the premises.
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