Migrating a website has undoubted advantages, but it also presents great risks: if you do not perform the migration correctly, you may lose your traffic and your ranking on Google. You can use the migration of your website as an opportunity to improve SEO: you have to create the new site by optimizing it for
Digital Marketing is the process through which digital channels are used to market and advertise products and services. These efforts are intended to awaken the interest of the audience and turn them into sales opportunities. Search for search engine optimization (SEO), SEM, content marketing, marketing automation, influential content, marketing campaigns, e-commerce marketing, social media marketing,
With the enormous amount of data available in social networks, the challenges imposed by the market, the growing demands of consumers, and the broad competition; Digital Marketing teams face tasks that are increasingly complex, extensive and laborious. This panorama has made the bots, as automation tools, gain relevance, and become synonymous with speed and efficiency.
The universal search has an increasingly important role in the “natural” organic search results. By universal search, we mean the set of search results for “mixed” queries with “vertical” search engine results dedicated to images, videos, Google maps, Google News, etc. How much weight these results have in Google search, you can also see with
Surely you’re still baffled by knowing how long it takes to position a page in google? Or at least achieve results with the variations for that keyword you have chosen, before let me tell you that while organic SEO brings many more benefits than PPC campaigns “Cost per click” also requires an initial job that
Brand search queries lead the user to your site. Increasing the number of branded traffic to the site helps to attract a valuable audience and makes it more resistant to changes in search engine algorithms. In this article, I will tell you what brand traffic is, what its advantages are and share interesting ways to
You have probably received an email from the Google Search Console notifying you that Mobile First Index is already active on your site (or sites). If you have not received this email yet, do not worry, as it is most likely that you will receive it soon, given that Mobile First Index has already become
Tricks to increase AdSense CPC, RPM, and CTR profits forever. AdSense is the main source of income for each blogger. The CPC (Cost per Click) is known as pay per click (PPC), that is, the amount of money that advertisers will pay for a single click on their ads that run on the publisher’s website.
Guessing the future is our favorite activity, especially in recent months. Why? Because digital advertising is on the verge of large-scale, cardinal changes. Artificial intelligence, conversational commerce, and voice search will change the behavior of both consumers and advertisers. Search evolves The future of search is shaped by the major advances in the digital world.
AdWords is not a self-runner. Those who want to advertise in Google successfully paid ads, must constantly invest time. It is not enough at the beginning to set up a successful and clean campaign and then to reap the fruits of the performance without further expenditure of time. Especially at the beginning of a new
Have you ever made a selfie? Well, you are part of the 60 million people who have created content generated by the user or UGC at some point. Each time you take a picture of your cat or register a visit to the Starbucks in your neighborhood, you are generating this type of content. The
Sometimes AdWords campaigns are rushed, and you realize they are not meeting any of the original goals. So we bid, we increase massively CPC but nothing to do, campaigns stagnate, or worse, they lose money. Ads are not convincing for Google AdWords The announcement is the key element: it is the first contact with the
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