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Digital marketing for SMEs

Digital Marketing is the process through which digital channels are used to market and advertise products and services. These efforts are intended to awaken the interest of the audience and turn them into sales opportunities. Search for search engine optimization (SEO), SEM, content marketing, marketing automation, influential content, marketing campaigns, e-commerce marketing, social media marketing,

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social media, social media marketing, digital marketing, digital marketing agency

Should you let a bot administer your Instagram account?

With the enormous amount of data available in social networks, the challenges imposed by the market, the growing demands of consumers, and the broad competition; Digital Marketing teams face tasks that are increasingly complex, extensive and laborious. This panorama has made the bots, as automation tools, gain relevance, and become synonymous with speed and efficiency.

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Universal search and its impact

The universal search has an increasingly important role in the “natural” organic search results. By universal search, we mean the set of search results for “mixed” queries with “vertical” search engine results dedicated to images, videos, Google maps, Google News, etc. How much weight these results have in Google search, you can also see with

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How long does it take to get a good SEO positioning?

Surely you’re still baffled by knowing how long it takes to position a page in google? Or at least achieve results with the variations for that keyword you have chosen, before let me tell you that while organic SEO brings many more benefits than PPC campaigns “Cost per click” also requires an initial job that

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7 advantages of branded traffic

Brand search queries lead the user to your site. Increasing the number of branded traffic to the site helps to attract a valuable audience and makes it more resistant to changes in search engine algorithms. In this article, I will tell you what brand traffic is, what its advantages are and share interesting ways to

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Guide on how to manage Google CPC

Tricks to increase AdSense CPC, RPM, and CTR profits forever. AdSense is the main source of income for each blogger. The CPC (Cost per Click) is known as pay per click (PPC), that is, the amount of money that advertisers will pay for a single click on their ads that run on the publisher’s website.

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The evolution of voice search in Internet Marketing

Guessing the future is our favorite activity, especially in recent months. Why? Because digital advertising is on the verge of large-scale, cardinal changes. Artificial intelligence, conversational commerce, and voice search will change the behavior of both consumers and advertisers. Search evolves The future of search is shaped by the major advances in the digital world.

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Success or Failure: Most common mistakes in Google Adwords

AdWords is not a self-runner. Those who want to advertise in Google successfully paid ads, must constantly invest time. It is not enough at the beginning to set up a successful and clean campaign and then to reap the fruits of the performance without further expenditure of time. Especially at the beginning of a new

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User-generated content: How to make it to your use?

Have you ever made a selfie? Well, you are part of the 60 million people who have created content generated by the user or UGC at some point. Each time you take a picture of your cat or register a visit to the Starbucks in your neighborhood, you are generating this type of content. The

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8 Symptoms of an Ineffective Google Adwords Campaign

Sometimes AdWords campaigns are rushed, and you realize they are not meeting any of the original goals. So we bid, we increase massively CPC but nothing to do, campaigns stagnate, or worse, they lose money. Ads are not convincing for Google AdWords The announcement is the key element: it is the first contact with the

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