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Google declares war on fake company profiles on Google Maps

Google Maps remains the most popular mapping service for individuals and businesses. Notably because of the many features it offers, it’s free and its development principle based on user contributions. This last point is part of its major assets but is also a weak point that is exploited wrongly by crooks. They use several methods;

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What to do if Google my Business does not recognizes my business?

Without a doubt, Google My Business (GMB) is the vital element of most local organizations that want to find it online. The most recent Moz. Local search ranking factors report revealed that, your GMB page is the largest local ranking factor. Now it also works as a website, with rich content, images, and ratings/comments from

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Main trends in google ads that will be present in 2019

The annual growth rate for Search Advertising will be 6.6 percent from 2019 to 2023. We tell you why you should start emphasizing the quality of your ads. Search engine advertising has proven to be profitable for organizations, year after year, different companies around the world decide to bet on ads, and it seems that

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Tactics to encourage customer reviews

The vast majority of customers believe that Google reviews published by outsiders are trustworthy as personal recommendations. How can companies encourage customers to leave a review for them on Google? The surprising 97 percent of customers depend on online reviews to make a purchase decision. Google reviews build and isolate the brand’s reputation, helping customers

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What UGC content gives the brand and how to work with it?

The concept of user-generated content (User-Generated Content, UGC) is as old as the content itself. Internet forums, blog comments, and the ability to publish content at the touch of a button ensured UGC’s takeoff to a record high. Programs like “Myself a director” naturally transformed into collections on YouTube, where about 300 hours of video

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Digital marketing for SMEs

Digital Marketing is the process through which digital channels are used to market and advertise products and services. These efforts are intended to awaken the interest of the audience and turn them into sales opportunities. Search for search engine optimization (SEO), SEM, content marketing, marketing automation, influential content, marketing campaigns, e-commerce marketing, social media marketing,

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social media, social media marketing, digital marketing, digital marketing agency

Should you let a bot administer your Instagram account?

With the enormous amount of data available in social networks, the challenges imposed by the market, the growing demands of consumers, and the broad competition; Digital Marketing teams face tasks that are increasingly complex, extensive and laborious. This panorama has made the bots, as automation tools, gain relevance, and become synonymous with speed and efficiency.

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Universal search and its impact

The universal search has an increasingly important role in the “natural” organic search results. By universal search, we mean the set of search results for “mixed” queries with “vertical” search engine results dedicated to images, videos, Google maps, Google News, etc. How much weight these results have in Google search, you can also see with

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How long does it take to get a good SEO positioning?

Surely you’re still baffled by knowing how long it takes to position a page in google? Or at least achieve results with the variations for that keyword you have chosen, before let me tell you that while organic SEO brings many more benefits than PPC campaigns “Cost per click” also requires an initial job that

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7 advantages of branded traffic

Brand search queries lead the user to your site. Increasing the number of branded traffic to the site helps to attract a valuable audience and makes it more resistant to changes in search engine algorithms. In this article, I will tell you what brand traffic is, what its advantages are and share interesting ways to

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