Websites: Nine tips to delight users with a good UX

Good UX

Interaction within a user interface plays a vital role in the use of a website. Clear and precise interactions allow the user to focus on the essential elements of navigation. Let’s find out together what the main rules of interaction to respect to offer a good user experience are!

1. Affordance
The affordance is the ability of an object or system to discuss its use and function. In a website, its role is to inform the user that an action must be possible. For example, the fact of underlining a text is generally synonymous that this text is a clickable link. It is therefore important to state to the user the various actions that it is possible for him to perform on a page. One of the best practices when deciding the Web Design to use icons is to add a text under them so that the user clearly understands the possible actions.

2. The Feedback
Just as important as affordance, feedback can provide a survey/response on the action that has just been performed by the user. For this, it is necessary to inform the user by indicating the status of the system following the actions of his actions. It should be indicated – with terms that are simple and comprehensible to all- the task in progress. For example: loading in progress, search, download, etc. The successive feedbacks of this drag & drop allow us to follow the different steps of downloading a file.

3. Limits
The fact of limiting the actions of the user to simplify his route by offering a path to follow and avoid overload of useless information. Thus, only the most relevant actions will be present on the Web Design of the page. We can decide to highlight certain actions using size, proportion and emphasis on different elements. This creates a hierarchy and influences users.

4. Consistency and standards
Consistency of elements plays an important role in the use of an application or a website. It allows the user to recognize paths (or patterns) that are familiar to him and to facilitate the general use of a product. To maximize consistency within a website, it is necessary to use components that each have specific functions. Thus, it is, for example, important to be limited to one or two (max) type(s) button to allow the user to instantly recognize the function. The same goes for the other components of a website, such as “checkboxes”, “radio buttons”, “sliders” or other “dropdown menu”.

5. The choice of words
When developing a site, it is necessary to keep in mind that end users are often people who are not used to technical jargon and also have limited time. It is, therefore, necessary to accompany them as best as possible by using a clear and precise vocabulary. Interface messages including the text of action buttons, form fields and error messages are of paramount importance to reassure and allow an understanding of the service to the user. Concerning the error messages, it is necessary to be as exhaustive as possible in the writing of the text.

6. Make your site accessible from all devices
The compatibility of your website, called responsive web design, is essential to ensure the durability of your presence on the internet. So be sure to provide an optimal experience to your users depending on each device type, whether on your smartphone, tablet or desktop. It is important that the design of your site automatically adapts to the size of the screen of the device you use to facilitate the user experience.

7. Set up a chatbot system
The Chatbot is an instant messenger interface with users. The main objective is to facilitate the user’s life, thanks to its indisputable ergonomics: instant answers, almost infinite conversation scenarios. This is the interface that must be available on your website since it fully adapts to the current expectations of users turned to artificial intelligence. Once a chatbot is well executed, it helps to delight customers. On the contrary, a poorly executed chatbot system generates a feeling of frustration among its users. It clearly facilitates the task of searching and browsing a website and it is thanks to this that the customer will come back.

8. Do not interrupt the user
When the user interacts with an application or a website, it is important not to interrupt their browsing. We all have in mind many times that we have been disturbed by “popups” at the wrong time. Intrusive design and interactions can cause the user to have a negative opinion about a product, or even not to return to it.
To promote navigation, it is advisable to limit the proposed distractions by reducing the number of possible choices. It is also wise to eliminate tasks that might seem daunting. If possible, it may be beneficial to pre-populate some information automatically. For example, in a form: fill in the user’s city based on their geographic area and their IP address.

9. Provide emergency exits
Keep in mind that it is impossible to create a Web Design where the user will make no mistake. With this statement in mind, it is important to allow users to be able to go back on their actions in order not to generate frustration. Where possible, offering users the opportunity to cancel their recent actions is a not insignificant plus.
The ability to pause an operation can also be beneficial. For example: automatically saving a filling of a form when it is tedious allows the user to take breaks or return later. Today, with the advancement of different mail clients, it is natural for a user to start writing a message and hope that this message is saved as a draft in case of interruption.

When it comes to user experience on web pages, delight can be a bit difficult to define. It reconsiders to delight users by providing an experience that visitors want. A good user experience is easy to understand, navigate and interact. It looks good, but it is also useful. It does what users expect and, at the same time, offers some surprises.

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