If you know about digital marketing, you’ve probably heard about chatbots. A chatbot is a software robot that has the ability to interact with a person via an automated chat service. It usually comes in the form of an animated character or a dialog called “Ask us your questions”. For some time now, these robots have been used more and more by big brands. Moreover, with the appearance of free solutions and easy to handle features, they tend to become popular. If you have not adopted them yet, here are some reasons to use them in your site.
A customer advisor available 24 hours a day, 7 days a week
The first reason for using a Chatbot on your site is that this solution guarantees a customer service available at all times. It is therefore an interesting alternative to respond to certain requests from your customers or prospects when they visit your site. A chatbot also allows you to generate automatic responses on your FAQ, your products and services. In the end, it saves a lot of time since you get rid of the time-consuming task of the first degree of customer relationship (the board).
Personalized support throughout the purchasing journey
The chatbot can increase your sales. Indeed, thanks to him, you will be able to attract new customers, and above all, to arouse the desire of a purchase. A study by webmerketing-com found that chatbots’ opening and click rates were 10 to 15 times higher than traditional emailing. On the other hand, it is proved that one in two customers feels more confident when they can chat.
A good image and a good e-reputation of the company
A good chatbot gives a dynamic and rewarding image to your company. Setting up this service for your customers shows that you care about them, that you want to help them make the best choice. However, do not veer the face, for a chatbot is really effective, you must implement a successful editorial strategy (precise target, appropriate language, non-intrusive approach etc.).
Support for time-consuming and energy-consuming requests
One of the first vocations of the chatbot is to answer simple and repetitive questions: prices, schedules, instructions for use, contact details etc. Queries at first glance quite simple, but whose care can take a lot of time. Using a chatbot, however, can significantly reduce the work of your contact center. Customers have the opportunity to get answers to their questions themselves while your advisors can focus on higher value-added tasks.
An increase in customer satisfaction
Another great benefit of inserting a chatbot into your site is the increased customer satisfaction that will follow. In fact, a chatbot is a key point in an inbound marketing strategy, an effective way to provide a better customer experience. Of course, for all this to be feasible, a good mastery of the dimensions of artificial intelligence is necessary as well as a good collaboration with customer advisers in the field.
Chatbots for websites help you avoid a leaky bucket
Do you know about leaky bucket theory? This commonly used marketing analogy compares customer acquisition and loss with a bucket drain, into which new customers are constantly added to compensate for the number of bucket leaks. An identical analogy can be applied to money invested in an online business. After creating their websites, business owners spend a lot of money on mechanisms that promise to drive traffic to the site. Examples include SEO, Pay-Per-Click campaigns, and various online marketing strategies.
Online chatbots help sites prevent this leak. Having started a conversation with website visitors, chatbots help them stay, better understand their business, consider the products or services offered, and even make purchases whenever possible. The best chat bots for websites are those chat bots that are programmed to take any action necessary to direct visitors through a sales funnel. At the same time, chat bots answer a wide range of questions, offering assistance in making decisions related to the purchase, as well as discounts and promotional offers for the product that interests the potential customer.
Chatbots for websites make information accessible to all users
The amount of information on the website becomes insignificant if the average visitor cannot find what he needs. And today, visitors, as a rule, do not tend to pay much attention to unnecessary details during shopping. Thus, websites are required to simplify the task of finding information, optimizing it to the maximum level of simplicity. A great way to achieve this is to provide the visitor with convenient use options. Chatbots help in this.
People no longer like downloading apps
In the past few years, there has been a sharp decrease in the number of downloads of mobile applications. Applications take up space on your smartphone, while performing just a few functions. In addition, people do not like to download applications that they will use only once, and then delete them. Say when there is a certain discount on purchases in a particular store. Based on this, modern enterprises are trying to keep up to date and create chat bots on their sites.
Creating chatbots for websites helps companies attract more customers. In addition, they will have to configure the application settings themselves, while on the website they have a friendly chat bot to help them.
The virtual sales representative on your site is trustworthy.
Thanks to the effective development of chat bots, online chats can become the “face” of a website. They can play the combined roles of virtual registrars, sales representatives, and customer support staff. Visitors who visit a website that has a chatbot do not need to search for web pages with special offers or new releases. The chatbot can simply pass them on to the visitor during a natural conversation. Experience has shown that people respond well to promotions organized in this way. This is because they feel more personalized than when they receive emails during promotions.
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