Is the reciprocal link useless? Can it damage my site?

reciprocal link

In today’s world of online communications and active sharing of ideas, reciprocal links are just another technical jargon, which cannot be taken for granted. A reciprocal link refers to an agreement between two webmasters that provide hyperlinking within their website to each other. Generally, it is done to provide the readers with quick access to website or show partnership association between the websites.

These links cannot be taken for granted and reasons are many. To make them look unnatural, it should be:

  • Reciprocal linking from a new site
  • Excessive reciprocal connection
  • Simultaneous reciprocal connection- both connections being displayed on the same date
  • Absolutely irrelevant reciprocal linkage

And the worst thing one can expect with good natural reciprocal links is that the search engine will stop counting them when it evaluates your authority.

If you are trying to figure out whether you need to waste time on building or maintain reciprocal links, you need to stop thinking about the Search engines at all. If you see it as a powerful social tool, that helps to build a connection and as just another source of traffic, it is highly useful. People who click the links are usually very few but most of the time, they are quite interested in the subject and can turn into faithful readers.

The reciprocal connections

It is no longer a secret reciprocal link are no longer viewed favorably by Google, indeed reciprocal links can lead to serious penalties. Once the reciprocal link was used to increase Page Rank, for a long time the reciprocal link was the basis of many SEO Strategies.

SEO Strategies

Unfortunately, in fact, it is better to say “luckily” this system is no longer feasible. Google has made interesting changes to its algorithm, if a link back (Link to your site) is made only for the purpose of increasing the number of incoming links, now Google realizes it and penalizes your site. Almost in all human behaviors, nobody wants to be fooled.

Spontaneous links are welcome

We would not like to be misunderstood the spontaneous links that refer to your site are well appreciated by Google and by all the other search engines, still, the link back is one of the most important systems for calculating Page Rank and they are vital to be first on Google and first in search engines. However, abuse or unlawful use of this strategy can cause you to lose several points in organic searches up to penalize you and in more serious cases to be included in the sandbox.

And if someone thinks they are crafty, they must know that Google’s algorithm is perfectly capable of flushing out three-way links (i.e. the Chinese box game, eg: link from site A that refers to site B, site B which links to site C, site C which links back to site A). We honestly haven’t tested the 4-way links, but we think Google’s spiders are more than prepared for this. Summarizing the strategies based on reciprocal links is NOT valid anymore they are harmful. A good strategy to be first on Google is and always remains to focus on the creation of genuine texts, with quality content and absolutely not copied.

Reciprocal links as a search engine positioning technique

The technique of reciprocal links such as SEO methodology and search engine positioning is one of the most entrenched in the community of SEO specialists. To the familiarity of its practice, we must add the undeniable advantage of being of minimal or very low cost. But, lately, there has been some controversy regarding its effectiveness, especially among new generations of SEO, who often have the healthy habit of challenging and permanently questioning what is believed to be established.

Let’s take an enlightening look at the subject. For explanatory purposes we can qualify reciprocal links in three types:

1-Those who have no effects on Page Rank and search engine positioning,

2-Those who work like any incoming link (for example a signature in a forum, or a mention in a viral article, and

3-Those that have a plus effect on what makes site positioning.

A widespread prejudice is that sites that are loaded with reciprocal links, have an adverse effect on your Page Rank, and do not help build the online reputation of the site. It is believed that people who visit these sites confuse them with link farms or commercial sites with no added value. However, many good sites have reciprocal links with other category sites. So where is the difference?

Depending on the site and the SEO, you may have a large number of reciprocal links, without affecting your credibility or running the risk of being penalized by search engines. For example, a site that sells articles for medical surgeons and cardiologists can have a lot of reciprocal links, because precisely, this can be considered as an added value that the public who visits the web comes looking for. The key, then, so that the reciprocal links are considered of quality is the thematic linking with each other.

The reciprocal links, in short, are like any incoming link, the question is not to damage the reputation of the site with its quality. Always try to aim for the third category of reciprocal links. A good quality incoming link can generate a substantial difference in the metrics of a site and achieve an explosion in search engine positioning. But how is it possible to ensure that this is so? Fundamentally, with two actions.

The previous study of the incoming link, ie knowing who we are exchanging links with. For this, there are numerous free applications that will give us some analytical data on the site. In addition, we must analyze the theme of it, and see that it truly links with ours. And as a second step, do the homework. That is, once we include that link, make sure through the site metrics what the real value of that link is, in terms of traffic generation.

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