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Do you know the role of SEO in the growth of your business?

Sometimes you realize that you have studied a certain SEO Strategy for a very long time and then, at the time of implementation, find yourself in great difficulties, not understanding how to insert it in the world real. We start from the assumption that SEO and how to appear on google represent one of the

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Landing optimization: typical mistakes

7 things in landing page optimization that often do wrong We present to you a list of the 7 most common mistakes when creating landings prepared on the basis of materials. The article is supplemented with examples and tips from our team. Landings are often undeservedly ignored. Statistics show that, on average, 83 times more

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Ugly Website: do these sites convert better?

“Scary landings convert better than beautiful ones.” A specialist in Internet marketing and conversion optimization often has to hear something like this. This is a very primitive idea, but it is not always far from the truth. A typical ugly landing looks like it was 10 years ago that some schoolboy who imagines himself to

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How to use google analytics to understand your site traffic?

Google Analytics offers several reports to help you understand where visitors come to your site. By examining these reports, you will be able to answer several key questions. What are the main sources of traffic to our site? Beyond the gross number of visitors, are these visits interesting for us? What are the opportunities to

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The essential KPIs in SEO tracking

What are the KPIs necessary to create SEO positioning reports? How to create an SEO performance report? What criteria should be taken into account to measure the natural referencing of a website? All these questions are relevant when you are looking to measure the relevance of your SEO strategy. The right methodology for optimizing your

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SEO: How to track keywords and tools

The keyword tracking tools allow you to follow the natural positioning of your website in the various search engines. It is important to follow your positioning if you want to measure the impact of your efforts in terms of SEO. Analyzing your positioning will allow you to adjust your strategy if it is not effective

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Improve Your Franchise Tenfold With SEO Marketing

Owning a franchise can be a wonderful head start in business, representing a reputable brand can work in your favor in a multitude of ways, of course. You likely don’t need to invest much in product advertising, growing brand identity, and dealing with the back-end of the business e.i. product development and engineering, production, and

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Google Images increasingly present in the SERP

Several Google SERP content observation tools have recently noted a significant increase in the number of image carousels displayed in web search results. The image carousel most often appears in two forms: line or block (but is not necessarily in the zero position). The share of images in the results pages is increasing. An additional

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Searches without Click: the new trend in Google

The no-click trend is growing more and more, making SEO experts tremble: this year 49% of Google searches do not generate a click. Since 2016 searches that do not generate clicks have increased by 12%, as it makes all SEO professionals tremble. Research has shown how and why clicks on organic results have decreased. Users

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SEO: The Ranking Factors of Google in 2020

Google and Yandex search engines are constantly improving their algorithms, and 2017 was no exception. A lot of changes have appeared, on the basis of which it can be concluded which ranking factors will be relevant in 2020 and in the coming years. Not only specialists, but also owners of commercial sites need to pay

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What role do the keywords play in SEO?

Back to basic: even today we take a step back and focus on a basic theme of online activities and SEO work. To be precise, the topic that we will face what a keyword is, trying not only to understand the meaning of the term but also what is the importance of keywords within an

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Google Patents and SEO Ranking Factors: Connecting the Dots

The SEO trend, sometimes, is to seek answers to the trend of the positioning of your website on Google within the Guidelines. The Quality Raters Guidelines offer information related to Google’s algorithm and also represent a useful manual for evaluating a website. It is within the Quality Raters Guidelines that EAT (Expertise, Authoritativeness, Trustworthiness) was

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