Businesses today have a valuable tool at their disposal – the Internet. It is a cost-effective way to generate lots of leads without paying the hefty price of airing commercials and radio ads. This is why so many businesses today are attracted to the idea of Internet marketing. SEO companies are driving businesses forward, using
The key to increasing your conversion rates is to provide customers with what they want, when they want it and at a price they are willing to pay. It’s not always easy predicting these factors, which can make your marketing efforts ineffective. Many companies attempt to raise their conversions by tweaking landing pages, prices and
If you’re an online merchant, you should be paying close attention to the new EMV chip card technology. SEO companies are warning their clients that after Oct. 1, 2015, it’s expected that fraudulent charges will soar. So will this have an impact on your online sales? Very likely. What in the World is EMV Technology?
Video is a dominant force on the Web, quickly becoming the most preferred type of content to view. By 2017, it’s predicted that 74 percent of all Web traffic will be for videos. Today, the average American is watching five hours of TV daily. Data from 2013 also showed that one out of every
Online reputation management isn’t only for the big companies. This is a misconception that a lot of small business owners have, which turns them into sitting ducks. Any entity that has customers may eventually be mentioned on the Web. Whether this is a good or bad thing depends on the experience the customers have. There
Writing content that’s appealing and search-engine friendly is a problem many writers have faced over the years. Maintaining quality is sometimes difficult when you’re trying to force keywords into a piece. The good news is that today, search engines are much smarter, which means writers can focus on what they do best – writing informative
In order to develop a killer marketing plan, hard facts are essential. There’s plenty of data floating around the Web that you can use to formulate a strategy with a higher probability of working. This is, after all, what the pros from SEO companies do all the time. It’s why their SEO and social media
Blanket marketing has never been a very popular or successful approach. Still, though, when people move to the world of digital marketing, many seem to forget everything that they have learned and find themselves back to their first day on the job when they had the naive belief that they could reach out to everyone,
While there are many social networks out there that can benefit your business, LinkedIn is one that doesn’t get a lot of discussion in many professional circles. Presenting itself initially as a “white pages” of sorts for business professionals, if you will, it has taken awhile for this social networking site to catch on with
“Facts tell, stories sell.” -Hugh Benjamin, I Think an Idea There is a new world of marketing upon us, and although the format is different the basic tenets of business are still the same. You can give people facts all day long, show them product information sheets and quotes, and still get nothing. If you
Social media is the center of branding and marketing right now. So many consumers love the social connection that they get with brands by connecting online. There are plenty of different social networks and some offer more than others. You have to position your brand in the right spot, with the right audience, and on
As an SEO company, we are learning just as much as our clients over the years. Internet marketing has changed a lot since it first debuted, and so have the SEO companies that provide various marketing services. Although it’s been around for about a decade now, internet marketing is actually a very new industry. Google,
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