While there are many social networks out there that can benefit your business, LinkedIn is one
that doesn’t get a lot of discussion in many professional circles. Presenting itself initially as a
“white pages” of sorts for business professionals, if you will, it has taken awhile for this social
networking site to catch on with marketers who are trying to build brand awareness.
LinkedIn has a lot to offer as a social network. Online reputation management services are big
on utilizing the right social sites in the right ways, and this tool can provide you with the brand
visibility that you need. How? Here are just a few ways the site can help with online reputation
management and branding:
● Introductions: This is still the leading platform for making industry connections and
meeting other professionals. The introduction allows you to qualify yourself, and others,
which is a big part of online reputation management. Describe who you are and what
you do, not just “Joe Smith, CEO”, because detail counts according to online reputation
● Content marketing and promotion: LinkedIn Pulse is a free, open platform for publishing
content. You can also post status updates with links to published content, websites, and
more. Promote your activity through status updates, links, or even creating events to get
more attention. This is a professional tool, so keep it professional.
● Groups: LinkedIn has a “group” feature that allows anyone to create or join groups
started based on common interests. These could be business interests, personal
hobbies and interests, or others. This gives you the chance to connect with colleagues
and consumers around the world to build your identity.
● Connect: Use tools and plugins to connect your LinkedIn profile to your WordPress blog,
websites, and other social profiles. This will give you a new stream of potential
customers and help other industry professionals connect your name with your business
● Features: This is where you can feature your own services or products, but it is better to
feature clients, colleagues, and others aligned with your business goals and intentions.
Sharing with people allows you to serve them, and that helps your reputation and brand
identity in many ways.
Online reputation management services provide a lot of valuable insight on social media
marketing, but few people talk about the growing importance of LinkedIn. If you’re not Linked,
you’re not going to reap the benefits of this great social marketing platform.