Influencers help make the world go round – at least that’s the way it is in the marketing realm. As a brand, it’s important to spread word about your business any way you can. The problem with most companies is they waste too much time, effort and money on methods that simply don’t yield results.
It’s every brand’s worst nightmare – getting into a showdown with consumers that tarnishes your squeaky clean image. All of the hard work you’ve put into building up a strong name for your business goes out the window in an instant. We’ve seen this happen time and time again to even the biggest of corporations,
Companies no longer have the luxury of controlling the perception of their brands. At least, not without a solid online reputation management strategy. The internet has become the top resource consumers use to research businesses and its products and services. Back in the day, prospects would contact the customer service and sales department of these
User testimonials can make a real difference in your bottom line. Shoppers today look for social proof and user ratings when browsing for products to purchase. If your brand has a good online reputation management strategy, then it will be easier to convince consumers to do business with your brand. If not, then you’re at
Remember when social media first hit the scene? Online marketers didn’t quite know what to do with this new venue, but they knew they had to do something. It’s the same with video marketing. It’s been around since the emergence of YouTube, yet many brands still overlook the power online video content. Consumers are watching
One mistake we see companies making in their marketing strategies is not incorporating personal branding. It’s perceived as a tool for one-man show businesses and entrepreneurs. But this couldn’t be further from the truth. Putting a face to your brand is essential if you want your company to sustain itself in today’s time. Consumers are
With the help of one of the best seo companies you can perfect your social media marketing campaign and enjoy much better results Online reviews can make or break your brand reputation. That’s a hard fact that too many brands learn the hard way. The best way to counter bad reviews is to have a
Being flexible is very important if you want your brand to sustain itself. The digital world we live in is ever-changing, so you need to be the same. Social media is one area of online marketing that we consistently see evolving. Platforms like Facebook, Twitter, Pinterest and Instagram are making adaptations to appeal to users.
For retailers, wholesalers and anyone else who sells goods to consumers, the holidays is an annual gold rush. Each year, business owners look for ways to improve their holiday marketing, so to bring in more prospects and repeat customers. The key to making this happen is to boost your brand’s visibility and enhance its relevance,
If there’s anything you’ve learned about online marketing it’s that organic search is key to building your brand and generating sizable revenue. Having a great SEO strategy is key for creating buzz and directing traffic to your brand website. It’s the cheapest method you can use for online reputation management, but only if you use
Your reputation on the internet matters now more than it ever has. Today’s consumers are using the web to find out everything they can about brands, products and services before buying them. The management of your online reputation is key if you want to ensure that your prospects perceive you in the best light possible.
One thing you’ll learn in business is that what’s hot today won’t necessarily be hot next week. This is why the marketing realm is so exciting – it keeps you on your toes for coming up with new ways to intrigue your audience. Of course, business owners like yourself may find this a tad bit
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