User testimonials can make a real difference in your bottom line. Shoppers today look for social proof and user ratings when browsing for products to purchase. If your brand has a good online reputation management strategy, then it will be easier to convince consumers to do business with your brand. If not, then you’re at the mercy of whatever users are posting online about your company and products.
Obtaining reviews and testimonials from customers is key to helping build up your recognition as a reputable company. However, many brands struggle with generating genuine testimonials. One of the top reasons why these brands fail at this is because they don’t ask. Some business owners feel it’s too bold, while others think it’s unprofessional. Both couldn’t be further from the truth.
You can’t sit around expecting customers to give you a great review. Some will, others won’t, simply because it hasn’t crossed their mind. Not every consumer is adamant about sharing their experiences with brands online, so you’ll need to give them a nudge.
It’s a good idea to hire an online reputation management services company in Los Angeles to help you with collecting testimonials.
Testimonials Are Very Easy to Get
If you’re good at what you do or have high-quality products, it won’t be hard to get customers to share their wonderful experience. Brands that boast about themselves, while customers sit on the sidelines quiet doesn’t look great. You should work on methods to get more customers to offer their feedback for the world to see. Doing so will do wonders for new customer acquisition.
Turning Passive Testimonials into Active Ones
You may have spoken to customers over the years who give passive praise about your brand and products or services. Rather than leaving this as a personal conversation, you can ask them to put it in writing. See if they are willing to allow you to post it to your website or whether they’d like to write it online elsewhere. Any time you get an email or have a conversation like this, bring up using their experience as a testimonial and see what happens.
— I Think An Idea (@ithinkanidea) January 4, 2017
Rewarding Referrals to Your Business
You can think of testimonials as a form of referral to your company. In many cases, referrals are made passively. For example, letting someone know which store you made a purchase from, after the individual inquired about a product you have. In most cases, this happens randomly and unexpectedly. This is a great form of word of mouth marketing, but you can kick it up a notch by asking customers to refer customers to your business.
It’s a good idea to offer incentives for referring others to you, such as discounts, money, free gifts or even a thank-you card. It should have a healthy blend of not too lavish and not too cheap. Some companies may offer 10 percent cash bonus for sending referrals their way. Do research to determine what your business can afford and what would entice your customers to take action.
How to Ask for Testimonials
As a business owner, you have to know how to ask for what you want. If you don’t, then you won’t get the results you seek. If you’re having a hard time going out of your way to ask for testimonials, you’re not alone. Here are some quick tips for getting more testimonials:
- A customer has just given your brand or product/service a compliment (simply ask them to put it in writing).
- Determine if you want testimonials on your site or posted to 3rd party sites.
- Ask for customers to sign releases of their reviews, so you can place them on your website.
- Use testimonials on other marketing collateral as well.
If you’re serious about your online reputation management, then you need to hire an expert today.