Influencers help make the world go round – at least that’s the way it is in the marketing realm. As a brand, it’s important to spread word about your business any way you can. The problem with most companies is they waste too much time, effort and money on methods that simply don’t yield results. With that said, you can quickly build your online reputation when you add influencer outreach into your management strategy.
It seems simple enough, but reaching out to influencers relevant to your industry and audience isn’t always simple. So here is a quick guide for those who are just learning of this new concept.
What Exactly is an Influencer?
An influencer is a person or brand that has a large amount of followers. This individual or entity also helps to influence the thoughts, views and purchases of that following. They have social media accounts and blogs they are highly active on. Influencers are also known to act as brand advocates. The term influencer suits this entity perfectly because they do more than just create awareness – they drive action.
It doesn’t matter how many social media followers you have, if you’re not able to influence them, then you’re not going to get very far with them. With that said, it doesn’t make much sense to reach out to social media account holders who have a large following and little to no influence. They can give you exposure, but you can’t guarantee their followers will take the bait.
Does Your Brand Really Need Influencers?
You have to start thinking like a consumer, if you want to attract them. Consumers use the web to find information about products and services before making a purchase. Social media and search engines are the primary sources for such data – and who’s content and profiles do you think show up on top? Those with authority and credibility – in other words, influencers.
If you can get these individuals and brands to talk about your company, then your brand mentions will be at the top of these searches, which means more visibility for your business. Influencers have loyal audiences, who are willing to check out the bands they promote.
Think About Your Target Audience
Now that you see the value influencers can add to your online reputation management, you need to find influencers who cater to your particular market. But you don’t want to reach out to just any influencer – they must have an audience that resonates with your brand products and services. You can work with online reputation management services in Los Angeles that can help with your influencer outreach endeavors.
— I Think An Idea (@ithinkanidea) April 28, 2017
Finding Influencers for Your Brand
It’s time to create a list of the top influencers in your industry that have a following filled with your target customers. Keep the following tips in mind as you begin your selection:
- Relevance: The influencers you choose should resonate with your brand. Obviously, you wouldn’t want to target musicians if you’re an AC repair company. While they do have a large following, their tweets about your services aren’t really going to bring in new business for your company.
- Reach: The potential reach the influencer has is very important. You want to ensure that their posts regarding your brand will be seen by thousands of potential customers.
- Actionability: This is where the influencers magic comes into play. Their posts should help stir action from their followers, so they click on the link to come to your website. Without this, their efforts will be fruitless.
Where to Look for Influencers
There are clever ways you can find influencers in your industry. Now that you have some idea of what you’re looking for, use the following methods to start gathering names for your list:
- Social media monitoring: Use keywords and hashtags in the search box to find mentions of certain products or services related to your industry.
- Set up Google alerts: Do the same thing on search engines to find out who’s talking about topics related to your brand.
- Blogger outreach: Once you find blogs that are related to your industry, reach out to them to write guest posts.
Online reputation management is critical for any brand to succeed in today’s fast-evolving world. If you can’t make your company relevant, then it will easily become lost and forgotten. For more assistance, you can try consulting with a business development expert who is knowledgeable about internet branding.