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3 Ways Content Can Help Build Your Customer Base

What’s great about the internet is that it offers a number of ways to reach new prospects. Lead generation has never been quicker and easier than it is now. Yet many brands still struggle with building their online reputation. Local SEO companies have the knowledge and tools to effectively build your customer base using online

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Local SEO is for You if You’re in these Industries

Investing in a Search Engine Optimization strategy is paramount for your online marketing to be successful. Brands that opt out of building a solid search engine optimization plan end up with either low-quality traffic, fluctuating conversion rates and/or overall short-term results. The social media posts you make will get pushed down in the feeds and

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Are You Still Making these SEO Mistakes?

You can have the greatest content in the world – if your online marketing strategy isn’t on point, then your efforts will be fruitless. This is exactly the same for brands who write content with no focus on search engine optimization. While writing for humans is optimal, it doesn’t mean you should completely ignore SEO.

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Your content must be relevant to your target audience

Not Using Influencer Marketing? Here’s Why You Should!

If you want to be successful in today’s marketing, then you need to work on making the right connections. It’s all about who you know and who they know. Influencers with large followings from your target audience can be a jackpot for your company. The only problem is finding the right influencers to collaborate with.

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What Every Content Marketer Should Do in 2017

Writing content and posting it on your blog and social media accounts is only one part of the content marketing equation. If this isn’t helping to build your traffic, it’s because you are missing key ingredients, such as search engine optimization, a content marketing strategy and social media marketing plan. There are many aspects to

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Stop Making these Content Marketing Mistakes

Content is a major element of online marketing – without it, you have nothing to entice people to your website. People are interactive beings, especially on the world wide web. They like to follow content that they enjoy, which can then be used by brands to engage with their prospects and customers. But creating content

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Your content must be relevant to your target audience

How to Make Blog Posts that Engage Your Audience

Most brands decide to open a blog because they learn from SEO companies that it’s excellent for driving traffic. This is definitely true when you have a top-tier content marketing strategy and have performed keyword research. With a blog, you can generate organic traffic from Google and other search engines. And while this is all

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How Google is Changing the SEO Landscape

If you’ve been using online marketing for over ten years, then you know very well how different things are today. We’ve gone from link spamming and keyword stuffing to pushing out high quality content on every possible venue. There’s no cutting corners when it comes to your content marketing strategy – Google nor users will

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Top Ways to Drive More Traffic to Your Website Pt 2

“I don’t want anymore leads,” said no business ever. Every company is consistently looking for new customers, especially when they’re trying to grow and expand. Whether you’re a local business, online business or global enterprise, lead generation is key. Your website is the vehicle that can drive prospects to convert into customers. However, you first

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Don’t Make these Social Media Marketing Mistakes!

So many things can go wrong with your social media marketing campaign – just take a look at the epic fails both large and small companies have had. There’s no mercy on the world wide web, so you have to be practical and think ahead. Your online reputation relies on what your brand says and

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Simple Ways to Get More Customer Referrals

Word of mouth continues to be a great help for businesses large and small. The difference between today and a few decades ago is how easy it is now to spread news. You can thank the internet for conversations and recommendations spreading like wildfire. It’s just not always so easy to start the flame. Local

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Quick Guide to Improving Your Ecommerce Website Search Rankings

When it comes to generating traffic to your website, organic traffic still takes the cake. This is why it’s so important for businesses to focus on building a solid search engine optimization strategy. Your search rankings in Google, Bing and Yahoo can make or break your business, especially if you run an ecommerce website. Companies

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