“I don’t want anymore leads,” said no business ever. Every company is consistently looking for new customers, especially when they’re trying to grow and expand. Whether you’re a local business, online business or global enterprise, lead generation is key. Your website is the vehicle that can drive prospects to convert into customers. However, you first need to get them inside. Local SEO companies specialize in this. Here’s what they do to help boost the incoming traffic to their clients’ websites.
Entice Subscribers and Followers with Discounts
You don’t have to wait for the holidays to start offering the sales and discounts. In fact, this can help stir people to action. Try introducing coupons and discount codes inside of your email campaigns and on social media to help give people a reason to come to your website. Include an expiration date to build a sense of urgency.
Make Sure Your Site is Optimized for Search
There’s more to search optimization than simply inserting keywords throughout your content. You also have to ensure the coding throughout your site is proper, the structure is on point and that you’ve created meta data. Onsite SEO is just as technical as it is creative, so make sure you have this all squared away by your web design agency.
Research Better Keywords
Sometimes, your keyword list becomes stale. Make sure you continue to research the best industry keywords to update you list with. This can change every few months, so don’t get too comfortable with your current keywords. You can hire local SEO companies to perform this research for you, if you’re not comfortable with doing it yourself.
Build a Community
Online engagement can work wonders for building your brand and credibility among users. What better way to showcase your desire to interact than by creating a community for it to take place in? If everyone gets engaged, it can grow into a place where people like to come consistently to converse. This can help build brand recognition and loyalty. You can have a web design agency in Los Angeles build this right on your site.
Engage in Other Forums
You can also get engaged in industry forums that already exist. This is an excellent way to foster relationships in a community that has already been established. All it takes is a simple Google search to find a list of them – try typing in “[your industry] forum.”
Write Guest Blog Posts
Surely, there are quite a few blogs in your industry you can target for this. Most are always looking for fresh new content that will offer value to their audiences. If you have what it takes, then reach out to these bloggers and see about writing for them once or even occasionally. A link will be included at the end to help drive traffic back to your website.
Create a YouTube Channel
Online video is quickly taking over as one of the top preferred forms of content. While it hasn’t ousted articles and blogs, it does take a large piece of the marketing cake. You can get the best of both worlds by offering text and video content for your audience to enjoy. The great thing about YouTube is that it’s owned by Google, which means your content can show up in the search results. Just make sure to properly optimize them with the assistance of an internet marketing agency.
Whenever your website traffic starts to decline, you can always give the above solutions a try. And if all else fails, consult with a professional at an internet marketing agency.