You can have the greatest content in the world – if your online marketing strategy isn’t on point, then your efforts will be fruitless. This is exactly the same for brands who write content with no focus on search engine optimization. While writing for humans is optimal, it doesn’t mean you should completely ignore SEO. You can seek the services of local SEO companies if you need assistance putting together a solid strategy.
There are misconceptions floating around out there stating that SEO is dead. However, there are various stats that prove otherwise:
- 70-80 percent of internet users pay no attention to paid ads
- 75 percent of internet users only search the first page of the SERPs
- 93 percent of users begin their online experience on Google and other search engines
Simply put, SEO is a big deal. PPC is only going to get you but so far and if your site isn’t on the first page of search engines, then you’re missing out on a ton of traffic. So what can you do to improve your SEO strategy? To start, you can avoid making the following mistakes.
Too Many of the Wrong Keywords
There are still mediocre local SEO companies out there that promote keyword stuffing. Then there are some that fail to do thorough keyword research for their clients. If your content is implementing irrelevant or low-impact keywords, then your marketing won’t yield results.
— I Think An Idea (@ithinkanidea) January 30, 2017
Keyword Stuffed Anchor Text
In the past, anchor text contained exact-match and keyword-rich text, which previously helped with SEO. Today, it’s an easy way to get on Google’s bad side. If you’re going to put anchor text on your site, make sure it points to relevant material on your site and third-party websites. Mix it up with branded text, naked links and long tail links.
Not Optimizing Images
There’s no doubt about it – content with lots of visuals get more clicks, shares and likes on social media. Just make sure all of the images you’re using in your content is optimized for search engines. SEO companies in Los Angeles have some of the best tools for creating great visuals, including infographics and photos. Make sure to include a file name, description and caption.
Not Having a Link Building Strategy
A whopping 90 percent of content publishers and promoters stated that they would be using guest posting as part of their online strategies. Another 78 percent believe this is key for improving their SEO strategy. If you believe the same, just make sure you focus on quality over quantity. Consult with local SEO companies to see how you can avoid your links being penalized by search engines.