If you’ve been using online marketing for over ten years, then you know very well how different things are today. We’ve gone from link spamming and keyword stuffing to pushing out high quality content on every possible venue. There’s no cutting corners when it comes to your content marketing strategy – Google nor users will allow it. Both are looking for exceptional content that is relevant and valuable. If your company’s SEO plan isn’t taking this into account, then you’re likely turning visitors off and hurting your search engine rank.
Users have always wanted high-quality content, but it wasn’t until Google and other search engines put their foot down and implemented new algorithms that penalized low quality content.
Here’s how Google continues to shape the future of SEO.
No More Tricks
Back in the day, SEO services companies used tricks and manipulation to get to the first page of search engine results. But this trend has quickly faded away. What we’ve been seeing over the past couple of years is SEO strategies now focus on brand building for the company. So rather than focusing solely on links, PageRank and keywords, they’re creating content marketing strategies that will help increase natural link building and inbound organic traffic.
— I Think An Idea (@ithinkanidea) July 21, 2016
Google is More than a Search Tool
Google has successfully grown itself from just another search engine to an innovative tech company. It was inevitable, with all of the data they’ve been collecting over the past decade or so. Today, it has ventured into projects that are consumer-facing and data-oriented. Just look at the Knowledge Graph it released – it’s doing a pretty great job of catering to users.
It’s All About “Now”
Google Now is the mobile tool that allows users to perform searches vocally. It answers queries by pulling information from geolocation, your search history and preferences, and a variety of other data derived from your activities on Google. This has helped make local SEO even more relevant for companies in Los Angeles and beyond.
It can also check your Google calendar for upcoming birthdays and send reminders, or send you weather reports for an upcoming trip you put in your itinerary. All of this is normally done on mobile devices. So the key here is making your website relevant enough to show up in results that answer common questions in your industry. And, of course, optimizing your website for mobile.