When you want to boost traffic to your website, you have two options – enhance your SEO strategy or implement a social media marketing plan. Both are very useful tools, especially when combined together. However, both require careful analysis to ensure they’re performing optimally. If you’re not keeping track of your strategies or don’t know
Some brands are iffy about jumping on Snapchat because they’re unsure of how to approach it. So many of them ignore it and stick with other platforms, like LinkedIn, Facebook and Google+. Others may find Snapchat’s audience a bit too young for their products or services, and feel it’s a waste of time. However, there
When a business needs fresh leads, they tend to use outdated tactics and poor-performing online marketing tactics. If you’re serious about generating leads, then you need to ensure you’re implementing the right strategies. Social media marketing has proven to be an effective tool in getting your brand more recognition. We’re not just talking posting content
Remember when social media first hit the scene? Online marketers didn’t quite know what to do with this new venue, but they knew they had to do something. It’s the same with video marketing. It’s been around since the emergence of YouTube, yet many brands still overlook the power online video content. Consumers are watching
Hosting online events is an effective way to build buzz for your brand and potentially earn yourself a handful of new followers and customers. But successfully doing so is the issue many businesses struggle with. This is especially true now that a lot of brands are jumping onto the live video bandwagon. Creating live feeds
The marriage between marketing and psychology has taken the advertising industry to the next level. Understanding how the human psyche is affected by certain words, colors and tones really helps marketers to better appease their audience. Social media marketing, SEO and internet marketing companies now use psychology within their strategies. Social media is still new,
Twitter offers brands and entrepreneurs a quick way to deliver news to their followers. People currently use Twitter to share breaking news, clever insights and data. What makes tweets different than typical content is that its lifespan is less than 20 minutes. After that, people are moving on to other tweets and content. This is
Being flexible is very important if you want your brand to sustain itself. The digital world we live in is ever-changing, so you need to be the same. Social media is one area of online marketing that we consistently see evolving. Platforms like Facebook, Twitter, Pinterest and Instagram are making adaptations to appeal to users.
For retailers, wholesalers and anyone else who sells goods to consumers, the holidays is an annual gold rush. Each year, business owners look for ways to improve their holiday marketing, so to bring in more prospects and repeat customers. The key to making this happen is to boost your brand’s visibility and enhance its relevance,
How often do you log into your personal social media accounts? If you’re like most of America, you spend a great portion of your work scouring the feeds of social media. For you, it may be about marketing your personal and business brands, but it all comes down to this – everyone spends a lot
Content is a major element of online marketing – without it, you have nothing to entice people to your website. People are interactive beings, especially on the world wide web. They like to follow content that they enjoy, which can then be used by brands to engage with their prospects and customers. But creating content
Becoming a grand influencer in your industry is every brand’s dream. The key to gaining an infamous status is to build your presence on social media. This is how today’s celebrities are born. No longer do we need television and radio stations to tell us who’s popular and who’s not. We are in control of
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