It’s every brand’s worst nightmare – getting into a showdown with consumers that tarnishes your squeaky clean image. All of the hard work you’ve put into building up a strong name for your business goes out the window in an instant. We’ve seen this happen time and time again to even the biggest of corporations,
Your unique selling proposition is what’s going to help set your brand apart from the others in your industry. Just look at how the various local SEO companies in Los Angeles do it. Many of them offer the same services, but there’s something slightly different about one than the other. If you’re a startup or
What’s great about the internet is that it offers a number of ways to reach new prospects. Lead generation has never been quicker and easier than it is now. Yet many brands still struggle with building their online reputation. Local SEO companies have the knowledge and tools to effectively build your customer base using online
At the center of every business’s campaign should be a branding strategy. All of your marketing should be planned with your brand in mind, otherwise, it could stir up trouble. For instance, if a new marketing campaign speaks against the vision or beliefs of your brand, or in a different tone or voice, it could
When you first start a business, you have no authority. This means getting people to buy from you is very difficult. Unless your product or service is unique or in high demand (and there’s a low supply), you’re going to have to work much harder to advertise your business. There are two paths to gaining
Some brands are iffy about jumping on Snapchat because they’re unsure of how to approach it. So many of them ignore it and stick with other platforms, like LinkedIn, Facebook and Google+. Others may find Snapchat’s audience a bit too young for their products or services, and feel it’s a waste of time. However, there
All traffic is not created equal. In the past, search engine optimization “experts” used black hat methods to generate high volumes of traffic. However, the quality of the leads were very cold, which only increased bounce rates and decreased conversions. The quality of your incoming traffic is very important if you’re a business trying to
Social media creates superstars. These superstars have something every brand wants – the attention and trust of consumers. The products and services these influencers promote are more than likely going to be used by their followers. So if you can partner with these influencers and have them promote your business, then you can greatly increase
What makes content king? When done the right way, it can build engagement, increase revenue and build brand awareness. What’s also great about content is that there are so many different types to use. You have videos, text, images and audio. Selecting the best ones for your strategy is essential, which is why you should
If there’s anything that is an absolute must-have in your online marketing strategy, it’s content marketing. This has proven to be an effective method for brands to not only reach their audience, but also turn them into paying customers. Of course, content alone won’t make this happen. You need a strategy that incorporates great storytelling,
There are plenty of tools you can use as a marketer or entrepreneur to gain an advantage over your competitors. But there are few that work as well as search engine optimization. Any professional agency will tell you that SEO, when performed properly, can thrust your marketing efforts forward by leaps and bounds. However, the
If you’ve been using online marketing for over ten years, then you know very well how different things are today. We’ve gone from link spamming and keyword stuffing to pushing out high quality content on every possible venue. There’s no cutting corners when it comes to your content marketing strategy – Google nor users will
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