Reaching out to millennials is the plight most business owners face today. It’s a challenge that shouldn’t go ignored – especially if you want your company to remain relevant for decades to come. Many media trends have come and gone over the past few decades, but nothing has presented the obstacles we now see in
If you didn’t realize by now – Facebook is more than just your average social network. Mark Zuckerberg recently hinted that Facebook could potential replace Web search (maybe to a certain extent). And just a few weeks ago, he confirmed that they are expanding the search capabilities, which will enable users to search through the
Advertising is a fast-evolving industry that’s grown from cheap newspaper adverts to expensive television ads. Radio and television were once the most commonly used for ad displays, but times are a changing. Everything is going digital, even billboards, which have been the staple of many business’s marketing strategies. Billboards are placed strategically throughout cities and
Customer service looks a lot different today than it did only a decade ago. More and more people are using social media to ask questions and communicate problems to brands. Because of this, businesses are ramping up their social media efforts to interact with customers online. An SEO company in Los Angeles can integrate a
The worst thing that you can do to your website is allow it to become outdated and irrelevant. SEO companies and professional SEO service providers are always on the lookout for potential changes that could negatively affect their websites. For example, the numerous Google updates that have and will be rolling out. The optimization of
The retail industry is all about sales and marketing. Retailers know the importance of advertising and are willing to spend millions of dollars on it. The holidays are around the corner and retailers are gearing up for their next round of marketing tactics. But rather than focusing on television and radio, many of them are
Digital marketing is no longer just for e-Commerce platforms. Today, we are seeing offline businesses making the shift to digital, as they realize the impact it can have on their brand. Your brand is the face and personality of your business. It’s what tells customers whether they should like, trust and buy from you. Branding
It’s been a long time coming, but companies are finally starting to take the hint. Television is no longer the prime medium for watching video – the Internet is. They are transitioning away from traditional TV ads and switching to digital means of marketing. According to AOL’s State of the Video Industry, marketers are re-prioritizing
Social media advertising is just like any other form of marketing. It takes a lot of trial and errors to get it right. If you don’t have the time to do this yourself, your best bet is to hire an SEO agency in Los Angeles. SEO companies have professionals dedicated to managing social media ad
Where do you send prospects once they’ve clicked on your banner ads, promotional email links and PPC ads? If the landing page doesn’t direct incoming traffic to a specific action, such as a registration, purchase or subscription, then they are more likely to do nothing. You can send prospects to a specific page on your
Today’s Internet marketers have the luxury of robust data and analytics. Luck no longer has anything to do with how well your ads perform. Every part of your campaigns is backed by data, giving you valuable insights into why certain ads work and others don’t. Experts from SEO companies are utilizing this data to
Anyone can make a video and post it on the Web. The technology and software capabilities we have access to today make this possible. SEO companies, Internet marketers, brands and businesses are all getting in on the action. You can use online video to sell products, share testimonials or even to do a bit of
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