Writing content and posting it on your blog and social media accounts is only one part of the content marketing equation. If this isn’t helping to build your traffic, it’s because you are missing key ingredients, such as search engine optimization, a content marketing strategy and social media marketing plan. There are many aspects to
Knowing your customers, how they think and what it takes to make them act isn’t completely impossible. It’s exactly what savvy marketers have been studying – the psychology of consumers. It’s the next best thing to having a crystal ball that allows you to peer into the minds of customers. You’ll even find some professional
The marriage between marketing and psychology has taken the advertising industry to the next level. Understanding how the human psyche is affected by certain words, colors and tones really helps marketers to better appease their audience. Social media marketing, SEO and internet marketing companies now use psychology within their strategies. Social media is still new,
Social media marketers give plenty of credit to platforms like Facebook and Twitter for generating traffic. But what about Instagram? This too is a widely used site that should definitely be considered by brands of all types. If you have a market that uses Instagram, then it’s definitely worth a look. Especially since it has
What makes content king? When done the right way, it can build engagement, increase revenue and build brand awareness. What’s also great about content is that there are so many different types to use. You have videos, text, images and audio. Selecting the best ones for your strategy is essential, which is why you should
Twitter offers brands and entrepreneurs a quick way to deliver news to their followers. People currently use Twitter to share breaking news, clever insights and data. What makes tweets different than typical content is that its lifespan is less than 20 minutes. After that, people are moving on to other tweets and content. This is
If there’s anything that is an absolute must-have in your online marketing strategy, it’s content marketing. This has proven to be an effective method for brands to not only reach their audience, but also turn them into paying customers. Of course, content alone won’t make this happen. You need a strategy that incorporates great storytelling,
Increasing incoming website traffic is a goal brands have, but many lack the knowledge needed to obtain it. Small- and medium-sized businesses lack the budgets and manpower larger corporations have, but this doesn’t mean you can’t gain your fair share of the market. The key to achieving this is learning how to improve the SEO
Every business owner speaks highly of their own entity, so it takes more than just your word to convince prospects to give your company a shot. This is where influencers become valuable tools. You may already know that they can help generate buzz for your brand on social media and blogs, but did you know
Email marketing can be a highly effective tool for generating great leads that turn into additional sales Email marketing can increase your revenue substantially, but only when you run your campaigns effectively. In order to have an effective email marketing campaign, you need a well-crafted strategy. It takes a lot of testing and research to
Content is a major element of online marketing – without it, you have nothing to entice people to your website. People are interactive beings, especially on the world wide web. They like to follow content that they enjoy, which can then be used by brands to engage with their prospects and customers. But creating content
Most brands decide to open a blog because they learn from SEO companies that it’s excellent for driving traffic. This is definitely true when you have a top-tier content marketing strategy and have performed keyword research. With a blog, you can generate organic traffic from Google and other search engines. And while this is all
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