The rules of SEO are always changing. We’ve all seen what happens when you don’t keep your website and content up to date – it gets pushed down in the ranks and sometimes even penalized by the likes of Google. It’s up to you to stay abreast of the new and emerging trends in SEO,
In business, we know that social media plays an intricate role in driving traffic and awareness. But simply posting whenever your heart feels like isn’t going to give the results you seek. Social media marketing only works for companies when it’s properly implemented. For starters, you need a solid strategy to back your social media
You can’t deny the importance of having content that is riveting and relevant to your target audience. People are always on the prowl for excellent articles, videos and images, which means businesses and brands need to be on their A-game when it comes to their content marketing initiatives. An SEO company in Los Angeles can
This is the great debate in the PPC marketing community – Facebook ads vs Google Adwords. In the past, it was the battle of the search engines – Bing vs Yahoo vs Google. For many, Google trumped the cards every time. But with the rise of social media platforms like Facebook and Twitter, it leaves
It doesn’t matter what type of a business you own – a travel agency, boutique shop or restaurant, Internet marketing has to be a part of your strategy if you want to generate as much traffic to your business as possible. It’s already been proven that brick-and-mortars need the Internet just as much as e-commerce
It’s not easy developing a Twitter following, especially if you’re attempting to reach into the thousands. Every hard earned follower is worth it because each subscriber is a potential sale. But what happens when people start to unfollow you? It’s bound to happen at some point or another, but when it occurs in droves,
Starting up a new business is pretty exciting, especially the first time around. Even those who have successfully launched one or two businesses find the process exhilarating. It offers a buzz that no drug can provide and can be equally addictive. But like drugs, entrepreneurship can be risky business. As the business owner, you have
People are impatient by nature, and businesses are the same way. We want things to happen as quickly as possible, but this isn’t always possible. Any business owner or brand who’s been in the industry for multiple years knows this to be true. Patience is a virtue, but diligence is also king. This especially applies
When’s the last time you reviewed and made changes to your online marketing strategy? If you’re like most companies, you only look at it once per year, if that. Many businesses set up social media profiles and have an unorganized content posting schedule, then wonder why they are not getting any results. If you’re not
YouTube is one of the most popular websites on the block today. It’s a wonderful tool to display your brand, products and services to prospects. It’s why Internet marketing agencies in Los Angeles use it to promote their services. You can hire an SEO company to help you with establishing a YouTube channel and
Naysayers are everywhere, so it’s difficult to know who to trust. One guy is claiming advertising is dead, and another says traditional advertising is a dying breed. In a sense, both are correct. Marketing has a new face – a digital one. So advertising as we know it is pretty much dead and traditional agencies
E-commerce website owners aren’t the only ones who can benefit from the World Wide Web. Local brick-and-mortars can also boost their sales using the Internet. It’s true, a lot of consumers prefer to order products online because it’s convenient. However, there’s no website that can offer the in-store experience, which is why some people are
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