In business, we know that social media plays an intricate role in driving traffic and awareness. But simply posting whenever your heart feels like isn’t going to give the results you seek. Social media marketing only works for companies when it’s properly implemented. For starters, you need a solid strategy to back your social media efforts.
Today’s consumers are more sophisticated, so basic advertising isn’t going to work. People don’t like being advertised to day in and day out, and are instead looking for something more valuable from the brands they shop with and follow on social media. If your social media management strategy consists of solely relaying the products and services you offer, then you’re going to lose followers quickly, or worse, not gain any at all.
The Importance of a Schedule
One thing companies will quickly learn when using social media marketing is that a schedule is highly needed. This can help make your efforts faster and easier. Spending a day or two writing social media posts weeks in advance can help save you time. Of course, those who don’t have the time or talent to do that normally hire an SEO agency in Los Angeles to do it for them.
Simply implementing a sharing schedule into your strategy can potentially double your traffic. How? Because it provides your audience with consistency – something they vie for when you’re delivering valuable content. You can forget capturing their interest if all your posts are promotional-based.
Putting Together a Social Media Schedule
This can be a bit exhausting in the beginning, when tons of research and planning has to be done. But this is the only way to ensure the best outcome for your strategy. You don’t want to learn as you go because in most cases, you will waste lots of time and money doing so.
The things you need to figure out early on is where you should share your content, what type of content you need to share and when the best times are to share. The good news is that these are all simple questions to answer when using analytics tools.
Follow Your Audience
When determining the best networks to post on, you simply have to go where your audience is. It doesn’t matter how much you like Facebook – if your audience is mainly on Google+, then that’s where you need to be as well. You can use tools like the Pew Research Center to find out which social networks certain demographics are using. This should give you a head start in your research.
Not All Platforms Are the Same
Whatever platform you find your audience on, you can’t approach it the same as you would other platforms. The way you share and engage on Twitter is different than Facebook and Instagram. Your approach should fit the platform. But this doesn’t have to be overly time-consuming. You can use tools like CoSchedule and Hootsuite to organize everything in advance.
Give Your Audience What they Want
When it comes to determining the best content to share with your audience, simply pay attention to their wants and needs. You can figure this out by closely watching your followers’ reactions to your posts. You can also learn a lot by creating personas of your audience, so you know exactly who you’re talking to when you’re writing.
A nice mix of different types of content is a great way to cater to different audiences. Try mixing it up every now and then with articles, videos, memes, infographics and eBooks.
Business owners that don’t have the time to do this themselves or the funds to hire a full-time in-house marketing team should consult with social media marketing companies.