Email marketing continues to be an excellent way to reach out to customers and prospects. Over 90 percent of Internet users check their emails daily. This means you have over a 90 percent chance to potentially have your email opened by subscribers. But just because you send your messages to their inbox doesn’t mean it
Remember back when we had to decide whether we wanted to create a mobile version of our websites? Well, those days have long gone, and now we have to focus on websites and marketing strategies that are focused on both. Responsive Web designs can be created for your Los Angeles business, helping to attract all
Most brands know they need the help of influencers to get more visibility for their company. However, many of them make the common mistake of reaching out to the wrong individuals. There’s a misconception going around that the bigger the audience an influencer has the better. What really matters is the type of audience they
Your company relies on your products and services to maintain itself. And your products and services rely on your marketing strategies to succeed. The way you go about marketing your brand is key to ensuring you keep a steady flow of business coming in. Fortunately, there are multiple ways you can successfully advertise your brand
Learning from the pros is the ultimate way to hone your own skills, especially when it comes to internet marketing. Even if you’re using an SEO agency to execute your online marketing strategies, knowing a thing or two about the industry is essential. This can be your way of analyzing whether the methods being used
Emojis have become commonplace in lax conversations between family and friends. These little faces and symbols help us humanize our text messages and better show our emotions. This is especially important since majority of our communications today are not face-to-face. Communicating through text can make it hard to decipher the feelings behind the words. This
You’ve finally chosen the perfect business name for your new startup. But you’re not done yet. You now need to find the ideal domain name for your brand. Your chosen business name may already be taken, making it more difficult to find something suitable for your company. Then you have to determine whether you want
Investing in a Search Engine Optimization strategy is paramount for your online marketing to be successful. Brands that opt out of building a solid search engine optimization plan end up with either low-quality traffic, fluctuating conversion rates and/or overall short-term results. The social media posts you make will get pushed down in the feeds and
All traffic is not created equal. In the past, search engine optimization “experts” used black hat methods to generate high volumes of traffic. However, the quality of the leads were very cold, which only increased bounce rates and decreased conversions. The quality of your incoming traffic is very important if you’re a business trying to
Social media creates superstars. These superstars have something every brand wants – the attention and trust of consumers. The products and services these influencers promote are more than likely going to be used by their followers. So if you can partner with these influencers and have them promote your business, then you can greatly increase
What makes content king? When done the right way, it can build engagement, increase revenue and build brand awareness. What’s also great about content is that there are so many different types to use. You have videos, text, images and audio. Selecting the best ones for your strategy is essential, which is why you should
There are plenty of tools you can use as a marketer or entrepreneur to gain an advantage over your competitors. But there are few that work as well as search engine optimization. Any professional agency will tell you that SEO, when performed properly, can thrust your marketing efforts forward by leaps and bounds. However, the
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