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Good UX

Websites: Nine tips to delight users with a good UX

Interaction within a user interface plays a vital role in the use of a website. Clear and precise interactions allow the user to focus on the essential elements of navigation. Let’s find out together what the main rules of interaction to respect to offer a good user experience are! 1. Affordance The affordance is the

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Responsive Navigation: Dynamic Menus for Mobile Browsing

Responsive Web design has become one of the standards of website design. It does not matter if it’s about setting up an online store, a news blog, or a showcase for a company. Potential customers are no longer surfing the web from a desktop computer or laptop as usual, but using mobile devices such as

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Now Google lets you customize your search result snippets

By default, Google has always created search snippets based on user queries and the types of devices they use. However, there was no room for customization in previous years. It was only possible to permit a textual excerpt or not to allow it. Now, Google introduces several methods that allow for finer configuration of the

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Importance of Web Design

 A look at the style manual When the client approves the graphic line of the website, it is usually documented in a style manual. It details the graphic aspects necessary for the correct application of the design, agreed at any time and circumstance. It is an essential guide for the programming team and for the

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The user experience is Google’s favorite. Why?

UX- An important discipline that many know, many people studied but, unfortunately, few apply. And not because there are no experts in this field but, because the e-commerce do not seem to be for the work of investing “still” in this type of optimizations. The philosophy of the e-commerce (mainly SMEs) seems to be the

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Top Ways to Increase Website Lead Generation

How many leads is your company currently generating? Are they hot, warm or cold? The amount of leads your business receives doesn’t matter if they’re not converting. It’s all about the quality of your traffic and calls, which is why it’s a good idea to invest in lead generation. Online businesses and brick and mortars

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Is Your Rebranding Destroying Your SEO Strategy?

There are many reasons why a company may decide to rebrand their business. It could be to save their reputation, redo their image or transition after a merger or sale. Whatever the reasoning is behind your rebranding, make sure it’s not killing your search engine optimization strategy. SEO expert services are commonly used for this

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What to Expect When You Hire an SEO Agency

Hiring an SEO agency is a great opportunity for Los Angeles businesses to build visibility for their brand. Many businesses, small and large, are successfully moving up in the search engine page results, allowing more leads to be generated. Search engine optimization is key for driving the right traffic your way. If you decide to

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SEO vs UX: Balance the 2 for a Seamless Website Design

In the past, too much attention was given to search engine optimization and not enough on the actual user experience. A few years ago, this was turned around by Google and other search engines, which now penalize sites that try to manipulate their algorithms for higher rankings. If your site isn’t mobile-friendly or doesn’t read

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Things You Should Know Before Designing a Mobile App

Mobile apps are all the rave today, so it’s no surprise that a lot of website owners and businesses are looking to get in on the fun. Creating an app version of your services is an excellent way to draw in prospects and even current customers. But building one from the ground up takes time

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Is Your Email Campaign Suffering from ‘Inbox Bindness’?

Email marketing continues to be an excellent way to reach out to customers and prospects. Over 90 percent of Internet users check their emails daily. This means you have over a 90 percent chance to potentially have your email opened by subscribers. But just because you send your messages to their inbox doesn’t mean it

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Tips for Catering to Mobile-Focused Customers

Remember back when we had to decide whether we wanted to create a mobile version of our websites? Well, those days have long gone, and now we have to focus on websites and marketing strategies that are focused on both. Responsive Web designs can be created for your Los Angeles business, helping to attract all

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