Where do your marketing campaigns take your prospects? Is it to your website home page? Or maybe a product page? The landing page you send visitors to is crucial to the success of your marketing efforts. If the landing page isn’t good, then your conversion rates will suffer. Your landing pages should be designed in
It’s tempting for small business owners and entrepreneurs to try and do their own search engine optimization. Your first thought would be that it’s a cheaper option. What most fail to understand is that what you pay upfront for Search Engine Optimization isn’t going to determine its cost-effectiveness. It’s what the strategy will bring to
When it comes to generating traffic to your website, organic traffic still takes the cake. This is why it’s so important for businesses to focus on building a solid search engine optimization strategy. Your search rankings in Google, Bing and Yahoo can make or break your business, especially if you run an ecommerce website. Companies
Having an amazing web design is mandatory if you want to attract prospects. Sites with poor designs rub users the wrong way, making the business appear shady and illegitimate. But getting a nice design for your site isn’t always easy, especially when you’re working with a designer who isn’t that great. The techniques used should
Automated emails don’t always work out for the best. It all depends on the industry you’re in. What works for one business may not work for the next – for instance, business owners normally delete template emails that pitch services. However, in e-commerce, these stock messages can actually boost sales. Of course, these need to
As an ecommerce retailer, you don’t wait around for the holidays to start pushing out marketing campaigns. It’s best to plan well in advance, so that your efforts are well-thought-out and likely to generate sales. Email marketing is one of the top ways to reach out to your customers regarding upcoming sales. You can use
There are literally hundreds of things that can go wrong with a new Web design, but there are only a handful that can really spell disaster for a brand. You know how important it is to have a functional website that looks great. Many companies dish out thousands of dollars to redesign or build a
Youtube is worth it’s weight in gold. Video marketing is one of the best ways to get your brand noticed by a lot of people and fast. Naturally it’s the best helping hand you can find when looking to gear up your SEO efforts. Launching a new product can be exciting and possibly profitable.
You’d think that the major brands with the big budgets would have ad campaigns that were well put together. But as time goes on, we see that this is far from the truth. We’re seeing quite a few bands making mistakes that are turning their campaigns upside down. This makes marketing scary a bit –
One of the most important aspects of your online marketing is the content you produce and publish. New and seasoned business professionals are aware of this from the start, but sometimes fail to successfully implement a content marketing strategy that works well for their brand. It can help the SEO for your company, which can
Owning an online business means you need to take your optimization strategy seriously. Unless you have television ads, the only way people are going to find out about your brand is if they find it in the SERPs. This is good reason to hire local SEO companies to analyze your current position and formulate a
Email marketing is still considered a top tool for Internet marketers. However, there are still many brands out there sleeping on this potential money-maker. What sets apart a good email marketing campaign from a bad one is the strategy. SEO services specialize in developing email marketing strategies that can boost subscribers and return on investment.
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