In 2017, you shouldn’t just aim to compete in the SEO race, but to dominate it. The competition is fiercer and fiercer, thanks to the thousands of new websites entering the market each year. If you’re not in a tightly-knit nitch, then chances are, you are competing with hundreds, if not thousands of other businesses.
Emojis have become commonplace in lax conversations between family and friends. These little faces and symbols help us humanize our text messages and better show our emotions. This is especially important since majority of our communications today are not face-to-face. Communicating through text can make it hard to decipher the feelings behind the words. This
Your unique selling proposition is what’s going to help set your brand apart from the others in your industry. Just look at how the various local SEO companies in Los Angeles do it. Many of them offer the same services, but there’s something slightly different about one than the other. If you’re a startup or
What’s great about the internet is that it offers a number of ways to reach new prospects. Lead generation has never been quicker and easier than it is now. Yet many brands still struggle with building their online reputation. Local SEO companies have the knowledge and tools to effectively build your customer base using online
At the center of every business’s campaign should be a branding strategy. All of your marketing should be planned with your brand in mind, otherwise, it could stir up trouble. For instance, if a new marketing campaign speaks against the vision or beliefs of your brand, or in a different tone or voice, it could
When you first start a business, you have no authority. This means getting people to buy from you is very difficult. Unless your product or service is unique or in high demand (and there’s a low supply), you’re going to have to work much harder to advertise your business. There are two paths to gaining
The whole #deleteuber ordeal is very unfortunate for the brand that revolutionized the transportation industry. This just goes to show how careful we must be of the beliefs and emotions of our customers. When we overstep those boundaries, we can quickly fall into limbo with nowhere to run. In this case, it was something unintentional
Investing in a Search Engine Optimization strategy is paramount for your online marketing to be successful. Brands that opt out of building a solid search engine optimization plan end up with either low-quality traffic, fluctuating conversion rates and/or overall short-term results. The social media posts you make will get pushed down in the feeds and
All traffic is not created equal. In the past, search engine optimization “experts” used black hat methods to generate high volumes of traffic. However, the quality of the leads were very cold, which only increased bounce rates and decreased conversions. The quality of your incoming traffic is very important if you’re a business trying to
You can have the greatest content in the world – if your online marketing strategy isn’t on point, then your efforts will be fruitless. This is exactly the same for brands who write content with no focus on search engine optimization. While writing for humans is optimal, it doesn’t mean you should completely ignore SEO.
Companies no longer have the luxury of controlling the perception of their brands. At least, not without a solid online reputation management strategy. The internet has become the top resource consumers use to research businesses and its products and services. Back in the day, prospects would contact the customer service and sales department of these
The present is the gift to the future. Everything you do today affects tomorrow and every day thereafter. So putting together a great strategy now will make the future of your brand more resilient. Of course, conjuring up such a plan takes know-how and expertise. You can borrow this from an SEO company in your
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