Wouldn’t it be great if all your sales team had to do was close deals? Inbound marketing, or lead generation, is the process of bringing qualified leads to you, making it easier for your sales team to seal deals. The Internet makes lead generation simpler. People are already going online to do research on a
It’s been a long time coming, but companies are finally starting to take the hint. Television is no longer the prime medium for watching video – the Internet is. They are transitioning away from traditional TV ads and switching to digital means of marketing. According to AOL’s State of the Video Industry, marketers are re-prioritizing
Internet marketing is ever-evolving, volatile and sometimes a bit complex. You know the benefits of using SEO for your Los Angeles company or brand, but how you implement it is always changing. It’s important to keep up with the times, as new methods emerge. It’s time to explore the future online marketing trends, so you
Wouldn’t it be nice if we lived in a world where businesses and people always got along? Unfortunately, this isn’t the reality we live in. We have to take extra measures to manage our online reputation. Even companies that do everything right can end up in the crossfires of a heated online debate about their
Google has new guidelines that are going to change the way companies conduct their SEO. The update is coming in 2016 – is your site ready for the shift? There are key changes being made that could affect your site’s rankings negatively. You can work your way around this by learning about the updates and
It can be difficult to predict how well a strategy will work. This is why it’s so important to test various methods and angles. Every great strategy has been tested numerous times. There’s always room for improvement, even for high-performing plans. Any SEO company you work with will stress the importance of running tests. This
Today’s Internet marketers have the luxury of robust data and analytics. Luck no longer has anything to do with how well your ads perform. Every part of your campaigns is backed by data, giving you valuable insights into why certain ads work and others don’t. Experts from SEO companies are utilizing this data to
Businesses today have a valuable tool at their disposal – the Internet. It is a cost-effective way to generate lots of leads without paying the hefty price of airing commercials and radio ads. This is why so many businesses today are attracted to the idea of Internet marketing. SEO companies are driving businesses forward, using
What SEO methods are you using for your Los Angeles-based company? If you decided to implement a local SEO strategy into your marketing plan, then you’re already on the right track. However, local SEO can get rather confusing without a marketing strategy that is specific to your company. For example, you may have read it’s
The key to increasing your conversion rates is to provide customers with what they want, when they want it and at a price they are willing to pay. It’s not always easy predicting these factors, which can make your marketing efforts ineffective. Many companies attempt to raise their conversions by tweaking landing pages, prices and
Making it to the first page of Google isn’t an easy task. However, one simple mistake can tear down everything you’ve worked hard to build. This is why a lot of people choose to use an SEO company. Doing so takes away the stress of the possibility of making costly mistakes. However, if you’ve
If you’re an online merchant, you should be paying close attention to the new EMV chip card technology. SEO companies are warning their clients that after Oct. 1, 2015, it’s expected that fraudulent charges will soar. So will this have an impact on your online sales? Very likely. What in the World is EMV Technology?
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