Making it to the first page of Google isn’t an easy task. However, one simple mistake can tear down everything you’ve worked hard to build. This is why a lot of people choose to use an SEO company. Doing so takes away the stress of the possibility of making costly mistakes. However, if you’ve already made one of the following mistakes, it’s not too late to hire an SEO agency to fix the problem.
We should all know by now that using content from another website is a no-no. If you really want your website to drop off the map, this is a sure way to make it happen. In some cases, duplicate content issues happen by mistake. Like when you transfer content that has already been ranked by Google to a new site. One solution to this is to use canonical URLs and then set up 301 redirects from the old content pages to the new content pages (aka the duplicates).
Not Optimizing Title Tags and Meta Tags
These tags are what give visitors a sneak peek into your content. It also tells search engines how to optimize your site. It’s important to have a separate title tag and meta description for each of your pages. If you’re already doing this, but aren’t taking advantage of keyword usage, then you’re missing out on a great opportunity to help your ranking.
Low Quality Content
Users are searching for quality content, so give them what they want. If the content they find lacks quality, all of your SEO efforts will be pointless. It’s not just about creating content that your English teacher will love it’s about writing in a way that resonates with your audience. Is the tone and language suitable for your readership? You’ll also need to update your content regularly. Google is in a love affair with dynamic websites. If you don’t have the time to generate new posts, you can hire an SEO company to manage the content for you.
There’s No XML Sitemap
An XML sitemap makes it easier for search engines to crawl your Web pages. This is a systematic file of all your site’s URLs. Search engines use this to determine which pages to crawl or index. Make sure that your XML sitemap is updated as your site changes.
Using Unresearched Keywords
It’s important to use an agency that employs SEO professionals that have a track record for driving results. There are a lot of so-called experts out there who don’t know how to properly optimize a site. The keywords they choose may not be researched or useful for your website. Simply littering your site with keywords isn’t going to give you good rankings. The wrong keywords could potentially bring in a lot of traffic, but what good is it if it isn’t the right audience?
Link Building without a Strategy
The quality of the links you generate should always be high quality. The better the quality, the better your rankings will be. This is a mistake that many newbies and shady SEO companies make. It’s best to avoid linking to directories because they generate low quality links. Having links to a few trusted industry sites beats having 100 directory links any day.
Using a Flash-Based Website
Flash websites may look very attractive, but they don’t do anything for your companys SEO. In fact, they work against your SEO efforts. To date, search engines are unable to crawl flash-based sites, so whatever you have written on your pages, is being ignored. Until Google’s bots can crawl flash pages, you should instead stick with HTML and mobile-optimized sites.