Not too long ago, email marketing was the bees knees. But this has quickly turned into a social media craze. Everyone and their mama is on Facebook, Twitter and Pinterest, so why shouldn’t brands be? It makes complete sense to go wherever consumers are, which is why many are contemplating whether they should keep their
Companies must understand that not all Search Engine Optimization strategies are created equal. There are some designed to boost your rankings effectively, and others that do more harm than good. A lot of entrepreneurs fall for SEO scam artists that promise to get them high rankings in Google within a few weeks. In reality, a
There are still Los Angeles entrepreneurs out there who fail to realize the deep connection between search engine optimization and Web design. If you really want to improve your ranks on Google and other search engines, then you really need to pay attention to how your site is being designed and handled, whether by you
What SEO strategies are you using to promote the services your company offers? If you have a website already set up, it’s time to work on getting it to the first page of Google. This will take a lot of work, but with persistence and a proper strategy, it can be done. There are a
Inbound marketing has been an effective tool used by companies both large and small. But the methods incorporated vary from business to business, some being more efficient than others. Advertising your products or services to customers is important, but can be a frustrating experience, if you don’t know what you’re doing. Most salespeople like the
Do you know how your brand is viewed by your customers and prospects? Don’t worry if you don’t – a lot of business owners lack this intel. The good news is that you can work with local SEO companies to have your online reputation analyzed by professionals. But beware, what you learn may be troubling,
What does it take to make your online video marketing strategy pop? It has little to do with looking for the next hot topic to go viral and everything to do with structure. Although going viral would be awesome, you can’t expect this with every video you put out. It simply isn’t realistic and it’s
What will be the focus of your Internet marketing strategy in 2016? Is it to push out more quality content, generate more leads or build meaningful relationships with customers using social media? If local search engine optimization isn’t on your list of priorities, then it’s time to reevaluate your goals. If you’re like most companies,
What sets apart a successful Coachella Valley business from one that gets shut down? There are multiple factors, the top being poor customer service, low quality products and services and ineffective marketing. If you have great customer service and equally great products or services, then you need to focus on perfecting your marketing strategy. The
Sometimes, it’s not about the strategies you use but the tools you incorporate in your strategy. There are so many available options that can be used to streamline the SEO efforts for your company. SEO companies use these tools all the time for both local and national companies. Knowing the tools available can help ensure
You can’t deny the importance of having content that is riveting and relevant to your target audience. People are always on the prowl for excellent articles, videos and images, which means businesses and brands need to be on their A-game when it comes to their content marketing initiatives. An SEO company in Los Angeles can
This is the great debate in the PPC marketing community – Facebook ads vs Google Adwords. In the past, it was the battle of the search engines – Bing vs Yahoo vs Google. For many, Google trumped the cards every time. But with the rise of social media platforms like Facebook and Twitter, it leaves
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