What does it take to make your online video marketing strategy pop? It has little to do with looking for the next hot topic to go viral and everything to do with structure. Although going viral would be awesome, you can’t expect this with every video you put out. It simply isn’t realistic and it’s counterproductive. You need to focus on getting the right message across and in front of the correct people. This is what SEO services throughout Los Angeles are telling their customers.
If you look at online video campaigns that are succeeding, few of them, if any, have gone viral. However, they have consistently pushed out great content that resonates with their audience. It’s better to make great content that reaches 1,000 people who want to buy your product than 1,000,000 people who don’t.
On that note, let’s review the four P’s of online video marketing.
Identify the “Purpose”
You should never make videos just for the sake of making them. All of your video content needs to drip with purpose. If they aren’t, then your numbers are going to be all over the place. You need clear goals for your campaign – whether it’s to increase visibility, build trust, generate leads or showcase your product line.
Determine the “Premise”
What is the message you’re trying to convey in your videos? Do you have a story you want to tell? This is important to have because it will help you to connect with viewers on an emotional level and potentially convert prospects into customers. SEO companies are the best at designing a story for your content.
Choose the Right “Platform”
There are different ways you can shoot you video – you don’t have to go with the traditional talking head style of recording. Today’s content has evolved. You can opt to create a video tips series, Q&A style interview with experts or even a live webinar. Another thing to consider is whether you want to be on camera or off camera. On camera is suitable for promoting personal services or when you want to directly connect with viewers. Off camera can be used when there’s a lot of info to share and demonstrations to be made.
Know How You Will “Promote”
The last step to a successful video marketing campaign is the promotion phase. You need to tell your audience that the video is there. Otherwise, you’re at the mercy of search engines and users. Once you have uploaded it to YouTube, iTunes or another platform, you can use social media, press releases and other PR tactics to promote it. An SEO services provider in Los Angeles can be of great help here.
If you decide to work with an SEO services provider in Los Angeles, make sure they’re reputable and experienced in video marketing.