What sets apart a successful Coachella Valley business from one that gets shut down? There are multiple factors, the top being poor customer service, low quality products and services and ineffective marketing. If you have great customer service and equally great products or services, then you need to focus on perfecting your marketing strategy. The Internet is still one of the best ways to gain visibility for your brand. A solid digital marketing strategy should consist of search engine optimization, Web design, content marketing, social media marketing and video marketing, which can all be obtained from an SEO agency in Los Angeles. Getting help in these areas will ensure your digital marketing strategy is efficient.
The following are some of the methods that should be included in your Internet marketing plan.
Social Media Marketing
This is one of the most effective ways to get attention for your brand very quickly. It doesn’t matter whether you operate locally in Coachella Valley or have an e-commerce site. All it takes is getting quality content in front of the right audience. You will need to research which social media networks your customers use the most. You’ll also need to determine what times of day and days of the week they’re on there, so you can post at the correct times.
Writing Guest Blog Posts
Aside from having your own blog and promoting the posts on social media, you should strive to write articles for other blogs. This will help you to potentially gain a larger audience by tapping into the blogs already-established readership. It’s best to look for blogs that have a large following and credibility in your industry (but not a direct competitor). An SEO agency in Los Angeles can put together a strategy to reach out to other bloggers.
Include an Email Opt-In Form to Your Blog
If people like your content, they’re more likely to sign up for your email newsletters. This will allow you an opportunity to reach out to your followers anytime you want. Of course, you don’t want to overdo it, so keep your emails down to daily or weekly, so as to not overcrowd their inboxes with your messages. You should also avoid over-promoting your brand. Make sure to include valuable content that helps them in some way, shape or form.
Goog Ol’ Fashioned PR
Press releases are still optimal for getting your story picked up by the media. Maybe you have a new product or service, a sale or some other company news that journalists will find noteworthy.
Word of Mouth
This method still works ’til this day. Share your upcoming events, products or services using social media or in person and watch the news spread.
One way to capture the attention of customers is to create a contest with a great reward, such as a $50 coupon for your products and services or a free giveaway. Post this on social media with related hashtags to help make it go viral.
Advertise at Cinemas
Seen all the ads that are showcased on the movie screen before the show starts? Those ads can be purchased at prices as low as $25 per week. Use this to help reach more of the folks in Coachella Valley.
Be a Sponsor
YouTube has made it easier and more affordable to become a sponsor. Find YouTubers in your industry that have a large viewership and subscribers. You can work out a deal with the YouTubers you find.
Perform at Public Speaking Events
If you are an expert in your industry, you can offer your knowledge at a speaking engagement. Try looking for local events in Coachella Valley.
Buy Ads on Social Media
Facebook is one of the social media networks that allows you to buy ad space on their platform. These are affordable and come with caps to prevent going over your budget. You can advertise directly to people in Coachella Valley, within a specific age group and at a certain time of day. You’ll find SEO companies now including this in their marketing strategies.