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Things You Should Know Before Designing a Mobile App

Mobile apps are all the rave today, so it’s no surprise that a lot of website owners and businesses are looking to get in on the fun. Creating an app version of your services is an excellent way to draw in prospects and even current customers. But building one from the ground up takes time

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Is Your Email Campaign Suffering from ‘Inbox Bindness’?

Email marketing continues to be an excellent way to reach out to customers and prospects. Over 90 percent of Internet users check their emails daily. This means you have over a 90 percent chance to potentially have your email opened by subscribers. But just because you send your messages to their inbox doesn’t mean it

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Gift or Curse: How the Internet is Changing Commerce

The internet is a double-edged sword in the business world. Those who use it find unique ways to grow their business, while those who ignore it sometimes pay the ultimate price. Being a brick-and-mortar company today is shaky ground, as e-commerce seeks to take over the retail industry. There’s a trend that began in 2016

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Influencer Marketing How to Get it Right

Most brands know they need the help of influencers to get more visibility for their company. However, many of them make the common mistake of reaching out to the wrong individuals. There’s a misconception going around that the bigger the audience an influencer has the better. What really matters is the type of audience they

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Guide to Making WordPress SEO-Friendly

One of the most popularly used platforms for content management is WordPress. It offers a number of versions – free and paid, making it flexible for brands in different financial stages. If you are looking to set up a website and blog, you have to ensure that the platform you select has enhanced SEO capabilities.

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Here Are the Top Was to Bring in More Business

Your company relies on your products and services to maintain itself. And your products and services rely on your marketing strategies to succeed. The way you go about marketing your brand is key to ensuring you keep a steady flow of business coming in. Fortunately, there are multiple ways you can successfully advertise your brand

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Expert Tips for Improving Your Local SEO Strategy

Learning from the pros is the ultimate way to hone your own skills, especially when it comes to internet marketing. Even if you’re using an SEO agency to execute your online marketing strategies, knowing a thing or two about the industry is essential. This can be your way of analyzing whether the methods being used

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What It’s Going to Take to Dominate SEO in 2017

In 2017, you shouldn’t just aim to compete in the SEO race, but to dominate it. The competition is fiercer and fiercer, thanks to the thousands of new websites entering the market each year. If you’re not in a tightly-knit nitch, then chances are, you are competing with hundreds, if not thousands of other businesses.

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Here’s How to Add Emojis to Your Marketing Campaigns

Emojis have become commonplace in lax conversations between family and friends. These little faces and symbols help us humanize our text messages and better show our emotions. This is especially important since majority of our communications today are not face-to-face. Communicating through text can make it hard to decipher the feelings behind the words. This

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Choosing a Domain Name for Your New Business

You’ve finally chosen the perfect business name for your new startup. But you’re not done yet. You now need to find the ideal domain name for your brand. Your chosen business name may already be taken, making it more difficult to find something suitable for your company. Then you have to determine whether you want

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#DeleteUber: How to Prepare Your Brand for Backlash

The whole #deleteuber ordeal is very unfortunate for the brand that revolutionized the transportation industry. This just goes to show how careful we must be of the beliefs and emotions of our customers. When we overstep those boundaries, we can quickly fall into limbo with nowhere to run. In this case, it was something unintentional

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