It’s been a long time coming, but companies are finally starting to take the hint. Television is no longer the prime medium for watching video – the Internet is. They are transitioning away from traditional TV ads and switching to digital means of marketing. According to AOL’s State of the Video Industry, marketers are re-prioritizing
Wouldn’t it be nice if we lived in a world where businesses and people always got along? Unfortunately, this isn’t the reality we live in. We have to take extra measures to manage our online reputation. Even companies that do everything right can end up in the crossfires of a heated online debate about their
Anyone can make a video and post it on the Web. The technology and software capabilities we have access to today make this possible. SEO companies, Internet marketers, brands and businesses are all getting in on the action. You can use online video to sell products, share testimonials or even to do a bit of
When someone searches for a keyword related to your brand, what will they find? If your company doesn’t show up first in the results, then you have a lot of work to do. Whenever someone searches your brand keywords, it should always come back to you. This will make your online reputation management much
Online reputation management isn’t only for the big companies. This is a misconception that a lot of small business owners have, which turns them into sitting ducks. Any entity that has customers may eventually be mentioned on the Web. Whether this is a good or bad thing depends on the experience the customers have. There
When you speak, you expect people to listen. And when they don’t, it can be very frustrating. This happens all the time in the world of social media. If social media marketing is a part of your game plan for your business or personal brand, there are some things you should know – at least
You work hard to get to the first page results of search engines like Google, but what happens when what shows up there isn’t what you wanted? What if there was a listing of a negative review that makes your image look less than squeaky clean? Although no one is perfect, the way you handle
While there are many social networks out there that can benefit your business, LinkedIn is one that doesn’t get a lot of discussion in many professional circles. Presenting itself initially as a “white pages” of sorts for business professionals, if you will, it has taken awhile for this social networking site to catch on with
“Facts tell, stories sell.” -Hugh Benjamin, I Think an Idea There is a new world of marketing upon us, and although the format is different the basic tenets of business are still the same. You can give people facts all day long, show them product information sheets and quotes, and still get nothing. If you
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