When someone searches for a keyword related to your brand, what will they find? If your company doesn’t show up first in the results, then you have a lot of work to do. Whenever someone searches your brand keywords, it should always come back to you. This will make your online reputation management much simpler. An SEO company can help you compile a list of keywords associated with your brand, which would include your actual brand name and variations of keywords associated with your brand. It’s important to begin implementing an SEO strategy that consists of these keywords as soon as possible because if you don’t, your competitors surely will!
If you’re not convinced that you should start taking control of your branded keywords, here are a few reasons why you should:
It Can Increase Your Conversion Production
If your company decides to not use branded keywords, it only gives your competitors an opportunity to do so. Research shows that when businesses don’t take advantage of branded keywords, competitors’ clicks can rise up to 21 percent. Branded keywords are inexpensive and can increase conversion production – a win-win.
You Get More Control Over Your Brand’s Message
You can’t overlook the benefits branded keywords can offer to your online reputation management. By honing in on these key phrases, you can control what’s showing up in the results. It will also allow you to introduce promotions, updates, contests, new products or services and so on. Just do whatever it takes to keep your business in the search results.
You Risk Losing Customers if You Don’t
It’s important to find out if your competitors are using branded keywords because if they are and you aren’t, then they are two steps ahead of you. This means they will continue driving majority of the traffic to their own sites. People rarely go past the first page, sometimes not further than the first half. You can’t risk losing that much traffic to your competition. An SEO company can help you to get ahead of the game.
In Internet marketing, domination is the game. If your business isn’t a dominating force, then you risk losing to an entity that is. Search engine results are one of the best ways to win a lion’s share of online traffic. It can also help you with your online reputation management. However, if you really want to harness the power of search results, it’s imperative that you implement branded keywords into your strategy.
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