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Why Are Retailers Ignoring 80% of Inquiries?

The customer is always right, but how will you know if you’re not listening? Studies from Sprout Social’s Q4 2015 Index show that a whopping 83 percent of brands are ignoring their online customers. Over 80 percent of consumer requests and questions have been ignored over the past year. This is something that isn’t going

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Insights on Using Facebook for Local Search

If you didn’t realize by now – Facebook is more than just your average social network. Mark Zuckerberg recently hinted that Facebook could potential replace Web search (maybe to a certain extent). And just a few weeks ago, he confirmed that they are expanding the search capabilities, which will enable users to search through the

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How to Optimize Your Social Media Ad Campaigns

Social media advertising is just like any other form of marketing. It takes a lot of trial and errors to get it right. If you don’t have the time to do this yourself, your best bet is to hire an SEO agency in Los Angeles. SEO companies have professionals dedicated to managing social media ad

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Tips to Increase Your LinkedIn Profile Views

LinkedIn is the place to be if you’re a business professional looking to promote to other business professionals. There are a number of tools and strategies you can use to increase your profile views and potentially get more traffic flowing into your Web site. Social media management services can be used to create and share

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What Does FB “Dislike” Mean for Your Marketing Campaign?

The news is spreading like wildfire – Facebook is planning to include more options than the “like” button. This is after years of people complaining about the “like” button being their only option (aside from share). The “like” button works for certain posts, but seems to be inappropriate for others. Think of the sad and

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5 Social Media Marketing Tips from the Pros

  Do you feel like your social media marketing plan could use some tweaking? In Internet marketing, there’s always room for improvement, which is why staying abreast of the latest trends and methods is a must. Social media marketing companies are using various tactics to enhance their marketing strategies. Whether you opt to use social

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Is Your Social Media Ready for S-Commerce?

There’s a new “S” word in the digital marketing realm: social commerce, otherwise known as S-commerce (capitalization appears optional). This is simply the integration of social media into the purchasing process that consumers go through. The rise of social media as a means of communication, information gathering, and information sharing has given cause to businesses

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Online Marketing: Use Social Media to Work Smarter, Not Harder

Social Media is one of the most powerful tools on the web. As a business owner, it is critical for you to focus on how you can work smarter in your business, and especially when it comes to marketing. Social media marketing makes sense for almost every business today, but there is still a lot

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