LinkedIn is the place to be if you’re a business professional looking to promote to other business professionals. There are a number of tools and strategies you can use to increase your profile views and potentially get more traffic flowing into your Web site. Social media management services can be used to create and share content that will increase engagement and hopefully convert users into paying customers.
LinkedIn offers a number of tools that can be used by social media marketing companies. These tools tell us when our marketing efforts are fruitful or a waste of time. There’s an analytics feature, which can be used to see how many profile views you’ve had over different periods of time. It even tells you what actions were taken and how many times. For example, how many people endorsed, added, shared or liked your profile and posts.
With these insights, social media management services are able to tweak their campaigns accordingly. If you’re on LinkedIn, your popularity is what will drive traffic to your personal site. Here are a few tips to help increase your profile’s visibility.
Establish Goals and Objectives
You’ve set up your LinkedIn profile and filled in all of the data. You even uploaded a professional photo with a winning smile. That alone isn’t going to get people to click on your profile (or even find it for that matter). It’s important to have a reason for being on LinkedIn. What goals are you trying to achieve and what message are you trying to project? This will help you to focus your efforts on the right audience and help them to find you. Your goals could look something like this:
- Find, follow and interact with influencers
- Find trends within your niches
- Discover and solicit relevant and popular bloggers
- Build a strong brand that shows your personality (tie in your hobbies to your profile to make it stand out)
Publish Content on LinkedIn Pulse
So you’re content is getting some traction, but you’re ready to kick it up a notch. LinkedIn Pulse is an excellent tool for those who have some authority in their field. It will help you to quickly expand your network. It can be used to connect with other bloggers, influencers and others within your industry. Plus, LinkedIn readers are very engaging, which is always a great thing!
It takes time and lots of effort to grow your brand on LinkedIn. If you don’t have the time or the will to make it happen, consider using social media management services.