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Negative URLs: What Not to Do

It’s human nature to retaliate against someone who speaks negatively of you or the things you represent. But this could land you in hot water, especially if you are a brand or business. Your reputation matters even more, especially when you are online. Unfortunately, online reputation management doesn’t come easy to most brands. It isn’t

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Startups: Invest in Your Personal Branding

Starting up a new business is pretty exciting, especially the first time around. Even those who have successfully launched one or two businesses find the process exhilarating. It offers a buzz that no drug can provide and can be equally addictive. But like drugs, entrepreneurship can be risky business. As the business owner, you have

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Things You Need to Know About Consumers in 2016

This year, how do you plan to boost engagement with your customer base? And how do you plan to reach out to prospective customers? If you are unaware of your strategy, then it’s time to start planning. An SEO company in Los Angeles can help you forge a plan for your Internet marketing. This is

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Physicians Using Digital to Market their Practices

Medicine has always been an innovative industry, so it’s no surprise that doctors are crossing over to digital marketing to boost their practices. Los Angeles practices are utilizing SEO companies to help enhance their Internet presence. More and more physicians are getting involved in social media to reach out to peers and patients. They are

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Plan Your Seasonal Marketing Campaign for 2016

The 2015 holiday season just passed, but it’s never too early to plan your next campaign. There are also a number of festivities throughout the year– we have Valentine’s Day, St. Patrick’s Day and 4th of July that’ll be here before you know it. SEO companies realize this and are consistently planning out their future

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Brand Marketing: Transition to Digital is a Must!

Advertising has always been an exciting industry to work in. We’ve watched marketing evolve from print to radio to television, and now to digital. It seems that every generation has a major shift in how advertisements are presented to the general public. Digital mediums are dominating the scene and are expected to continue in the

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Trick to Increasing In-Store Traffic

E-commerce website owners aren’t the only ones who can benefit from the World Wide Web. Local brick-and-mortars can also boost their sales using the Internet. It’s true, a lot of consumers prefer to order products online because it’s convenient. However, there’s no website that can offer the in-store experience, which is why some people are

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The Growing Digital Billboard Trend

Advertising is a fast-evolving industry that’s grown from cheap newspaper adverts to expensive television ads. Radio and television were once the most commonly used for ad displays, but times are a changing. Everything is going digital, even billboards, which have been the staple of many business’s marketing strategies. Billboards are placed strategically throughout cities and

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Online Reputation Management for Restaurants

The Internet has changed the way we operate and promote our businesses. It is a venue that can be advantageous in many ways, but can also turn a company into a spectacle at moment’s notice. If you own a restaurant in Los Angeles, you know how important PR is. It’s the capital for publicity stunts

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Make Lead Generation Work for Your Brand

Wouldn’t it be great if all your sales team had to do was close deals? Inbound marketing, or lead generation, is the process of bringing qualified leads to you, making it easier for your sales team to seal deals. The Internet makes lead generation simpler. People are already going online to do research on a

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