This year, how do you plan to boost engagement with your customer base? And how do you plan to reach out to prospective customers? If you are unaware of your strategy, then it’s time to start planning. An SEO company in Los Angeles can help you forge a plan for your Internet marketing. This is vital for online reputation management and overall advertising. The Web is where most people search for companies to do business with, so if your company doesn’t have visibility on search engines or even social media, you’re simply not going to get much attention.
Do You Know Today’s Consumers?
You can’t deny that consumers of yester-year are a lot different than those of today. Every generation, we see different patterns in shoppers, especially since the emergence of portable digital technology. What once worked for businesses no longer does and the steps in the customer journey are oftentimes skewed, thanks to mobile devices.
In 2016, it’s about getting on the right channels to connect with customers and prospects. If your company is still operating as it did decades ago, it’s time for a reboot. You can enlist the help of SEO companies to ensure you are going down the right path. Remember, SEO is going to play an integral role in the visibility of your company.
So here’s what you should know about consumers in 2016.
Consumers Are Mobile
This is a fact you can’t and shouldn’t deny, at least not if you want your business to succeed for another 10 years. A lot of B2C companies have made the proper tweaks to their strategies to accommodate mobile users. However, many B2B companies still believe consumers are only using their desktops at work to do research. In reality, American adults are utilizing tablets and smartphones more so than PCs for research on services and products.
Consumers Are Visual
YouTube, Instagram and social media overall has transformed today’s consumers into highly visual beings. They love photographs, videos and infographics, which means you need to incorporate these into your online marketing content and social media tactics. Visual presentations like you’ll find on Slideshare are also ideal.
Consumers Are Social
This is an obvious one, but still ignored by many businesses. If your company isn’t already on social media, it’s time to get there. If you don’t have the time to develop and implement a social media strategy, consider hiring a reputable SEO company to help you. You’ll be surprised at how big of a boost social media can give your organization when done correctly.