The Internet has changed the way we operate and promote our businesses. It is a venue that can be advantageous in many ways, but can also turn a company into a spectacle at moment’s notice. If you own a restaurant in Los Angeles, you know how important PR is. It’s the capital for publicity stunts that oftentimes backfire. The perception of your brand is important for winning the trust of customers. But the only way to do that is with reputation management.
You can outsource your online reputation management to an SEO company in Los Angeles. It isn’t difficult to do, but consistency is required. Most restaurant owners don’t have the time to sit around monitoring their online reputation – and if they do, they should seriously rethink their career choice. An SEO agency can assist with getting your brand and reputation aligned.
The following can be done to maintain a good reputation.
Monitor Customer Reviews
You can check out sites like Urbanspoon, Yelp and Google Plus to see what customers are saying about your restaurant. These websites are on Google’s radar, which means these reviews will be viewable in search results. Numbers show that 14 percent of diners’ destination decisions are based on online reviews. This number isn’t much now, but who knows whether this will rise in the future. Plus, losing that 14 percent wouldn’t be a wise business move.
Connect with Diners on Social Media
One study shows that diners are highly motivated by special offers and deals. Promote your daily specials on sites like Foursquare, Facebook, Twitter and other social networks. Offer deals exclusively to your Facebook followers and encourage customers to leave feedback on the aforementioned review sites.
Share Insider Tips
Open a blog where you share recipes and tips. You can also host contests and offer prizes to help drive traffic to your blog. This will promote user engagement and get them sharing your posts on social media.
Hire an Online Reputation Management Firm
An SEO agency typically offers this service at a fair rate. It takes time and diligence to maintain a good image. An SEO company in Los Angeles can develop an online reputation management strategy to counter negative comments found in search results.
It’s time you gained control over how the public views your restaurant. Don’t wait until your reputation is on the line, start managing your reputation today!
Want to learn more about Online Reputation Management? Read this!