When you first start a business, you have no authority. This means getting people to buy from you is very difficult. Unless your product or service is unique or in high demand (and there’s a low supply), you’re going to have to work much harder to advertise your business. There are two paths to gaining
The whole #deleteuber ordeal is very unfortunate for the brand that revolutionized the transportation industry. This just goes to show how careful we must be of the beliefs and emotions of our customers. When we overstep those boundaries, we can quickly fall into limbo with nowhere to run. In this case, it was something unintentional
The term “Google it” has become the norm in the millennial world we live in. Yellow Pages have become an artifact of ancient history’s past, never to resurrect again – and for good reason. Who needs a phone book when you can simply Google it in your smartphone, tablet or computer? Your placement in the
The present is the gift to the future. Everything you do today affects tomorrow and every day thereafter. So putting together a great strategy now will make the future of your brand more resilient. Of course, conjuring up such a plan takes know-how and expertise. You can borrow this from an SEO company in your
There are plenty of tools you can use as a marketer or entrepreneur to gain an advantage over your competitors. But there are few that work as well as search engine optimization. Any professional agency will tell you that SEO, when performed properly, can thrust your marketing efforts forward by leaps and bounds. However, the
If you’ve been using online marketing for over ten years, then you know very well how different things are today. We’ve gone from link spamming and keyword stuffing to pushing out high quality content on every possible venue. There’s no cutting corners when it comes to your content marketing strategy – Google nor users will
Mobile marketing is the bees knees once you get your campaign going strong. Everyone knows the importance of reaching mobile device users, especially if you’re trying to sell more and gain more visibility on search engines. Today, mobile marketing is built into the foundation of every strategy put together by a professional SEO service. Just
Creating an online brand for your company is essential to long-term success. The key is building an online presence and image that your audience can relate to. And more importantly, you have to do whatever you can to establish yourself as an expert in your industry. If you want your voice to be heard, companies
For decades, word of mouth was how companies generated new business. On the web, backlinks have taken over as a form of word of mouth. If you have enough of these coming in from reputable websites, your reputation can be boosted exponentially. However, getting them isn’t always so simple. If building backlinks is a part
When it comes to branding, you need to have consistency, authority and authenticity. Without these three things, people will have a hard time taking you seriously. You need to develop a clear and concise message and stick with it. One of the best places to project your brand is on social media. This is the
It’s tempting for small business owners and entrepreneurs to try and do their own search engine optimization. Your first thought would be that it’s a cheaper option. What most fail to understand is that what you pay upfront for Search Engine Optimization isn’t going to determine its cost-effectiveness. It’s what the strategy will bring to
The best advice you can get regarding search engine optimization is to maintain good habits. As soon as you fall into bad Search Engine Optimization habits, your rankings in the SERPs will surely suffer. Getting back your ranking from this point will be harder than it was initially. So the moral to this story is
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