People love stories – it’s why brands like Apple and Dollar Shave Club have had major success with the public. The great thing about storytelling is that you don’t need millions of dollars to use it. All you need is a fantastic story and compelling narrative. Push it out to the world and you’re bound
There are many reasons why a company may decide to rebrand their business. It could be to save their reputation, redo their image or transition after a merger or sale. Whatever the reasoning is behind your rebranding, make sure it’s not killing your search engine optimization strategy. SEO expert services are commonly used for this
What sets apart one content marketing strategy from another? It’s about standing out from the crowd. If you were to hire the services of an SEO expert, you’d learn that differentiating your content from competitors is the key to gaining more visibility. The purpose of your content is to bring in traffic, if it’s not
Hiring an SEO agency is a great opportunity for Los Angeles businesses to build visibility for their brand. Many businesses, small and large, are successfully moving up in the search engine page results, allowing more leads to be generated. Search engine optimization is key for driving the right traffic your way. If you decide to
You successfully launched a little restaurant in your neighborhood, what next? Are you planning to move to a bigger location or are you thinking even bigger – starting a franchise? Whatever your dreams are for your restaurant, it’s time to start making plans now. You can hire a business development consulting firm to help you
You’re trying to promote your business using the Internet, which is a smart move, since it’s the quickest way to gain visibility for your brand. There are so many different platforms and resources you can use to make your Internet marketing work. But there’s also plenty of ways to make mistakes, which makes it essential
Inbound links – they are a must-have for any search engine optimization strategy. It’s why SEO agencies focus on them as much as they do. They know that gaining a quality portfolio of links can really help improve the ranking of websites. Google and other search engines use inbound links as a factor when determining
There’s practical SEO and then there are companies that scam businesses. The best chance of ensuring you’re getting proper optimization for your website is to work with an agency that charges a pretty penny. Your search engine optimization strategy is key for driving success to your small business, so it makes sense to invest in
If you want your small business to prosper, you need to implement digital marketing. And if you want your digital marketing to succeed, you need to incorporate the right tools. Social media is one of the tools you need to integrate into your strategy if you want to reach your audience and increase your revenue.
The internet is a double-edged sword in the business world. Those who use it find unique ways to grow their business, while those who ignore it sometimes pay the ultimate price. Being a brick-and-mortar company today is shaky ground, as e-commerce seeks to take over the retail industry. There’s a trend that began in 2016
Most brands know they need the help of influencers to get more visibility for their company. However, many of them make the common mistake of reaching out to the wrong individuals. There’s a misconception going around that the bigger the audience an influencer has the better. What really matters is the type of audience they
The mind is a powerful thing to waste. This a very true saying, even in the business world. Knowing how your customers think can help boost your marketing efforts and increase revenue. Those who understand the psychology of consumers excel in their advertising and marketing efforts. It’s almost like magic, but much more strategic. Psychology
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