Owning a franchise can be a wonderful head start in business, representing a reputable brand can work in your favor in a multitude of ways, of course. You likely don’t need to invest much in product advertising, growing brand identity, and dealing with the back-end of the business e.i. product development and engineering, production, and
Here’s all you need to know about the famous sitemap file and its impact on SEO. This tutorial explains the risks of misunderstanding the usefulness of the sitemap and gives many tips. A sitemap contains all the documents (in other words, the web pages) of a site and presents them in a hierarchical way. This
The news that has been much talked about lately in the SEO industry is the study conducted by Wordstream, which uses convincing statistics, shows the bias of Google towards paid search results at the expense of organic results. Presented as an infographic, the study compares the performance of the two SEO formats under different fronts,
Many people believe that the essence of content marketing is writing blog posts. In truth, such an opinion is very far from the truth. “Content” in content marketing should be understood as everything that the end-user can consume. This means that all types of media are content, including text messages on blogs, videos, and graphic
Web-referencing (SEO) and pay-per-click (PPC) optimization tools in their web traffic toolbox, but rarely use both together. They argue either that search engine optimization alone will generate benefits and long-term traffic, or that PPC can deliver impressive results in a very short time. But can they work together? Similar to SEO web SEO, PPC can
Research from specialists shows that about 200 factors are taken into account for Google’s ranking. For you, we have compiled the 8 most essential that must be taken into account in 2019. SEO “said,” natural is the priority of website owners for several years. And you can believe us; it’s not going to change any
Google has begun to disclose some information and to answer key questions regarding its future mobile-first indexing, which will be a major update to how it works. This is the next major evolution of Google, and therefore, SEO: Google will adopt mobile-first indexing. That means he’s going to change his way of browsing and seeing
For all new domains, the Google search engine will enable mobile-oriented indexing by default. The search engine will soon be based on mobile versions of websites for the ranking of its results. Risk as much as an opportunity. Since its creation, Google is based on the desktop version of the web pages to classify its
Without a doubt, Google My Business (GMB) is the vital element of most local organizations that want to find it online. The most recent Moz. Local search ranking factors report revealed that, your GMB page is the largest local ranking factor. Now it also works as a website, with rich content, images, and ratings/comments from
The concept of user-generated content (User-Generated Content, UGC) is as old as the content itself. Internet forums, blog comments, and the ability to publish content at the touch of a button ensured UGC’s takeoff to a record high. Programs like “Myself a director” naturally transformed into collections on YouTube, where about 300 hours of video
The universal search has an increasingly important role in the “natural” organic search results. By universal search, we mean the set of search results for “mixed” queries with “vertical” search engine results dedicated to images, videos, Google maps, Google News, etc. How much weight these results have in Google search, you can also see with
If you are using black hat SEO practices to get quick results than it’s just a matter of time before your site is punished for the same They say that if you can measure something, you can improve it. In SEO, it’s no different. Professional SEOs follow everything from rankings and conversions to lost links,
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